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Compact Digital Cameras To Be Released

µ-5010

The world's slimmest*1 5x zoom and HD movie recording capability

Olympus Imaging Corporation (President: Masaharu Okubo) is pleased to announce the µ-5010, the world's slimmest*1 camera to feature a 5X zoom lens with wide-angle shooting and HD movie recording capability. Release is scheduled end of February 2010.

Main Features

HD movie (MPEG-4 AVC / H.264) recording on SD/SDHC card
1GB built-in memory*2 that enables photo-surfing on the 2.7-inch high-resolution LCD panel using new [ib] PC software*3
Combining the world's slimmest body with a high-magnification optical 5X zoom and 26mm*4 wide angle shooting

Olympus's "µ Series" compact digital cameras combine slim, stylish designs with outstanding high-magnification zooming performance. Boasting a high-magnification 5X optical zoom lens with wide-angle shooting capability in an ultra-slim body, the new µ-5010 is the world's slimmest camera to feature this level of power.

The µ-5010's impressive zoom capabilities are supported by a 14-megapixel*5 1/2.33-inch CCD that works together with the high-resolution lens to capture brilliant, high-definition images featuring natural, lifelike colours and impeccable details, accurately reproducing the subject throughout the image area. A built-in "DUAL IS" image stabilization*6 based on high-sensitivity shooting and CCD-shift image stabilization mechanism compensates for image blur due to camera shake by adjusting the direction of the CCD.Together, these features open a new world of possibilities to compact digital camera users.

HD movie (MPEG-4 AVC / H.264) recording

Extended HDTV (1280 x 720 pixels) movie recording is possible thanks to the advanced MPEG-4 AVC / H.264 movie compression format.*7 *8 *9
Compatible with the SD/SDHC memory card, movie recording can be started and stopped at the touch of a button.

Photo-surfing

Made possible by the incorporation of a 1GB memory, photo-surfing allows you to download favourite pictures from your PC back to your camera, search desired pictures according to recording information such as "date", "iAUTO" and "scene mode", and view them on the camera. It's just like the camera version of netsurfing. With the provided [ib] software, users can create image collections based on various criteria such as who is in the picture or where it was shot.*10

[ib] software*7

To help people make the most of the possibilities of digital imaging, Olympus has developed a powerful new software solution called [ib] to connect "images" (pictures and movies) and "humans" based on the concepts of "easy", "safe" and "fun".

[ib] allows you to organize old pictures, as well as newly recorded pictures. When the camera is connected to a PC for charging the battery, newly recorded pictures are automatically transferred to the PC so you never forget to back up your precious pictures. The software automatically classifies the pictures according to their recording date when uploading to the PC. It is also capable of recognizing the persons shot as subjects and classify the pictures accordingly. In addition, it can assign recording location information for each classified event or each picture. By making classification and organization of multiple pictures simple and easy, [ib] enables you to easily find the pictures you're looking for.

[ib]: The software was named after phrases such as "Image Bridging", "Image Browsing" and "Image Brightening".

*1