Cabin's all five products to be redesigned for a more luxurious look

Cabin's all five products to be redesigned for a more luxurious look, taking on a concept of ''cigarettes for sophisticated adults''
Nationwide launch at the beginning of November 2011

Tokyo, September 28, 2011 --- Japan Tobacco Inc. (JT) (TSE: 2914) today announced a redesign of all five of its Cabin products, which will be launched at the beginning of November 2011(*1) nationwide. Cabin is known for its roasted flavour and original tobacco aroma.

Since its debut in 1978, Cabin has been a major JT brand in Japan. With its roasted flavour from American blending(*2) and rich aroma of original tobacco, the brand has been the choice of many consumers.

All five Cabin products are to be redesigned, without modifying the flavours, to further enhance the patronage of our long-time consumers, while evolving the brand to meet diversifying consumer tastes.

(*1) The timing of replacement with the new designs will vary among retailers.
(*2) A blending method primarily of burley tobacco known for roasted flavour and rich smoke.

Redesigned for a more luxurious look, taking on a concept of ''cigarettes for sophisticated adults''

Taking on a concept of ''cigarettes for sophisticated adults,'' the Cabin products will be redesigned to evoke the distinctive image of their roasted flavour and rich aroma, appropriate for an article of taste enjoyed by adults. The package expresses the cigarettes' quality with an elegant design featuring the brand's red colour and the ''CA'' label signifying ''the leisurely passing of quality time'' in all five Cabin products, ensuring overall brand consistency.

Hypocorisms unique to Cabin introduced to promote further patronage

In addition to retaining the official names, hypocorisms, or informal names, related to the boat cabins from which the brand name was derived, are given to each of the five products following the redesign, to further enhance consumer patronage of Cabin. The hypocorisms express the image of spaces gathered in or items used by adult smokers enjoying both their professional and their private lives.

Cabin Mild Box
Hypocorism: Original Red 8

The hypocorism expresses the brand's red colour and indicates that it is Cabin's symbolic product by calling it ''Original.''

Cabin Super Mild Box
Hypocorism: Vessel Black 5

Inspired by a sedately cruising vessel, its dignified black colour is also expressed in the hypocorism.

Cabin Ultra Mild Box
Hypocorism: Cruiser Silver 2

Inspired by a hurtling cruiser, its silver colour signifying a sense of speed is also expressed in the hypocorism.

Cabin One Tasty 100's Box
Hypocorism: Anchor White 1

Inspired by an anchor as marking a place where you can be yourself, white as a natural colour is also expressed.

Cabin Roast Blend 100's Box
Hypocorism: Jibe Red 8

Inspired by meaning of a jibe as a leader and pioneer of the Cabin brand, its rich red package colour is also expressed.

Product information of the Cabin brand as of September 28, 2011

Name	Launched	Price(Yen)	Tar	Nicotine
Cabin Mild Box	January 1989	410	8mg	0.6mg
Cabin Super Mild Box	September 1990	410	5mg	0.4mg
Cabin Ultra Mild Box	March 1996	410	2mg	0.2mg
Cabin One Tasty 100's Box	October 2006	410	1mg	0.1mg
Cabin Roast Blend 100's Box	July 2008	410	8mg	0.6mg

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Japan Tobacco Inc. is a leading international tobacco product company. Its products are sold in over 120 countries and its internationally recognized cigarette brands include Winston, Camel, Mild Seven and Benson & Hedges. With diversified operations, JT is also actively present in pharmaceuticals and foods. The company's adjusted net sales excluding tax(*) were JPY 1.946 trillion (US$23,415 million(**)) in the fiscal year ended March 31, 2011.

* Adjusted net sales excluding tax on a consolidated basis do not include revenue from the imported tobacco, domestic duty free, the China Division and other peripheral businesses in the Japanese domestic tobacco business. Nor does it include revenue from distribution, contract manufacturing and other peripheral businesses in the international tobacco business.

**Translated at the rate of JPY 83.15 per $1, as of March 31, 2011