1Q
Res ults
YoY
Change
Interim
Plan
FY
Plan
1Q
Res ults
Interim
Plan
FY
Plan
74.6
200.4
429.1
60.4
-19.0%
163.0
420.0
60.4
163.0
420.0
Pachinko Pachis lot
12.0
65.2
161.6
19.6
+63.3%
78.5
186.0
19.6
78.5
186.0
A mus ement M achines
13.7
34.4
61.9
7.8
-43.1%
18.0
43.0
7.8
18.0
43.0
A mus ement Facilities
17.4
37.1
71.3
14.1
-19.0%
26.5
52.0
14.1
26.5
52.0
Cons umer
30.5
61.9
131.3
18.0
-41.0%
38.5
136.0
18.0
38.5
136.0
Other
0.8
1.6
2.9
0.7
-12.5%
1.5
3.0
0.7
1.5
3.0
-10.2
-7.5
8.3
-8.5
-
-15.0
22.0
-7.8
-12.5
27.0
Pachinko Pachis lot
-4.3
-1.0
14.5
-1.0
-
3.0
22.0
-1.0
3.0
22.0
A mus ement M achines
0.7
4.6
6.8
-1.2
-
-2.5
2.0
-1.0
-2.3
2.5
A mus ement Facilities
-1.5
-2.8
-7.5
-0.1
-
-0.8
-1.0
-0.1
-0.8
-1.0
Cons umer
-4.1
-5.9
-0.9
-5.0
-
-11.7
4.0
-4.5
-9.4
8.5
Other
0.0
0.2
0.3
0.1
-
0.0
0.0
0.1
0.0
0.0
Eliminations
-1.0
-2.6
-4.9
-1.1
-
-3.0
-5.0
-1.1
-3.0
-5.0
Operating Margin
-
-
1.9%
-
-
-
5.2%
-
-
6.4%
-9.8
-8.4
6.6
-8.7
-
-15.5
21.0
-8.0
-13.0
26.0
Ordinary Income Margin
-
-
1.5%
-
-
-
5.0%
-
-
6.2%
-10.5
-9.5
-22.8
-10.9
-
-17.0
10.0
-10.2
-14.5
15.0
Net Income Margin
-
-
-
-
-
-
2.4%
-
-
3.6%
-
15
30
-
-
15
30
-
15
30
-41.81
-37.92
-90.83
-
-
-
-
-40.86
-57.56
59.54
989.32
990.09
882.47
-
-
-
-
837.05
-
-
（JPY Billion）
FY 2010
After change in accounting policy
Before change in accounting policy
FY 2009
1Q
Res ults
Interim
Res ults
FY
Res ults
Net Sales
Operating Income
Earning per s hare (JPY)
Net A s s ets per s hare (JPY)
Ordinary Income
Net Income
Dividend per s hare (JPY)
Appendix of Consolidated Financial Statements
3 Months Ended June 30, 2009
July 31, 2009
SEGA SAMMY HOLDINGS INC.
Condensed Consolidated Income Statements
Costs and Expenses
1Q
Res ults
YoY
Change
Interim
Plan
FY
Plan
1Q
Res ults
Interim
Plan
FY
Plan
R&D expens e
16.6
30.4
59.6
12.5
-24.7%
28.2
56.2
11.8
25.7
51.2
Cap-ex
6.5
14.5
26.6
2.7
-58.5%
8.6
16.9
2.7
8.6
16.9
Depreciation
5.4
11.9
26.6
3.5
-35.2%
7.9
18.2
3.5
7.9
18.2
A dvertis ing
4.1
11.2
20.7
2.7
-34.1%
8.7
22.5
2.7
8.7
22.5
(JPY Billion)
FY 2010
After change in accounting policy
Before change in accounting policy
FY 2009
1Q
Res ults
Interim
Res ults
FY
Res ults
（※）FY 2010 Plan numbers of this material are information publicized on May 13, 2009.（※）FY 2010 1Q numbers before change in accounting policy of this material are unaudited information (reference）（※）R&D expense of this material includes content production expense
-1-

1Q
Res ults
Interim
Res ults
FY
Res ults
1Q
Res ults
YoY
Change
Interim
Plan
FY
Plan
12.0
65.2
161.6
19.6
+63.3%
78.5
186.0
Pachis lot
4.8
15.6
33.8
1.6
-66.7%
10.6
51.4
Pachinko
5.2
43.8
116.5
16.0
+207.7%
64.1
128.1
Other
2.0
5.8
11.2
2.0
0.0%
3.8
6.4
-4.3
-1.0
14.5
-1.0
-
3.0
22.0
Operating Income Margin
-
-
9.0%
-
-
3.8%
11.8%
15,048
55,102
123,286
5,111
-66.0%
40,000
180,000
19,704
154,950
391,831
53,748
+172.8%
220,000
450,000
Sales in Unit (Pachinko)
(JPY Billion)
FY 2010
FY 2009
Net Sales
Sales in Unit (Pachis lot)
Operating Income
Pachinko Pachislot
《Shipment Date: Pachinko Pachislot》
1Q
Results
Interim
Results
FY
Results
1Q
Results
Interim
Plan
FY
Plan
1 title
2 titles
6 titles
0 title
1 title
6 titles
7,693 units
24,775 units
58,184 units
3,777 units
10,000 units
100,000 units
1 title
1 title
4 titles
0 title
1 title
3 titles
4,253 units
4,289 units
30,073 units
65 units
20,000 units
60,000 units
1 title
2 titles
2 titles
0 title
2 titles
3 titles
2,662 units
6,193 units
6,268 units
0 unit
10,000 units
20,000 units
1 title
2 titles
5 titles
-
-
-
290 units
11,391 units
19,657 units
-
-
-
0 title
2 titles
2 titles
1 title
-
-
150 units
8,454 units
9,104 units
1,269 units
-
-
4 titles
9 titles
19 titles
1 title
4 titles
12 titles
15,048 units
55,102 units
123,286 units
5,111 units
40,000 units
180,000 units
Rodeo
Pachislot
FY 2010
FY 2009
Sammy
TAIYO
ELEC
GINZA
Unit Sup p ly
Total
1Q
Results
Interim
Results
FY
Results
1Q
Results
Interim
Plan
FY
Plan
1 title
2 titles
4 titles
1 title
3 titles
5 titles
3,010 units
126,842 units
307,263 units
19,263 units
150,000 units
330,000 units
1 title
3 titles
5 titles
1 title
3 titles
6 titles
15,552 units
26,946 units
44,491 units
34,248 units
50,000 units
100,000 units
1 title
1 title
3 titles
-
-
-
1,142 units
1,162 units
40,077 units
-
-
-
-
-
-
0 title
1 title
1 title
-
-
-
237 units
20,000 units
20,000 units
3 titles
6 titles
12 titles
2 titles
7 titles
12 titles
19,704 units
154,950 units
391,831 units
53,748 units
220,000 units
450,000 units
Board + Flame
10,814 units
138,215 units
350,689 units
38,278 units
132,440 units
202,500 units
Board
8,890 units
16,735 units
41,142 units
15,470 units
87,560 units
247,500 units
GINZA
Unit Sup p ly
Total
TAIYO
ELEC
Pachinko
FY 2010
FY 2009
Sammy
T itle
Brand
Sales
(T housands)
Pachislot T win Angels 2
Sammy
3
Pachislot
T itle
Brand
Sales
(T housands)
CR Kidou Shinsengumi M oey o Ken 2
T AIYO ELEC
29
CR Hakushon Daimaou 3
Sammy
15
Pachinko
-2-
※Number of titles reflects products which began sales in period
※Unit Supply includes the supply of parts to
other makers
※Unit Supply includes the supply of parts to
GINZA Corporation

1Q
Res ults
YoY
Change
Interim
Plan
FY
Plan
1Q
Res ults
Interim
Plan
FY
Plan
13.7
34.4
61.9
7.8
-43.1%
18.0
43.0
7.8
18.0
43.0
Domes tic
12.0
31.3
53.2
6.3
-47.5%
14.8
35.9
6.3
14.8
35.9
Overs eas
1.7
3.1
8.7
1.5
-11.8%
3.2
7.1
1.5
3.2
7.1
0.7
4.6
6.8
-1.2
-
-2.5
2.0
-1.0
-2.3
2.5
Operating Income M argin
5.1%
13.4%
11.0%
-
-
-
4.7%
-
-
5.8%
2.6
5.7
11.4
2.4
-7.7%
5.0
9.4
2.2
4.8
8.9
Net Sales
Operating Income
R&D expens e
(JPY Billion)
FY 2010
After change in accounting policy
Before change in accounting policy
FY 2009
1Q
Res ults
Interim
Res ults
FY
Res ults
Amusement Machines
《Shipment Date: Amusement Machines》
GA LILEO FA CTORY
Medal Game
Body
26 units
Sales
Title
-3-

1Q
Res ults
Interim
Res ults
FY
Res ults
1Q
Res ults
YoY
Change
Interim
Plan
FY
Plan
17.4
37.1
71.3
14.1
-19.0%
26.5
52.0
2.2
4.7
8.6
1.5
-31.8%
3.0
6.0
-1.5
-2.8
-7.5
-0.1
-
-0.8
-1.0
-
-
-
-
-
-
-
87.3%
90.6%
92.4%
96.0%
-
91.5%
93.6%
357 facilities
347 facilities
322 facilities
298 facilities
-
249 facilities
246 facilities
Op ened
0 facility
1 facility
3 facilities
1 facility
-
1 facility
6 facilities
Closed
7 facilities
19 facilities
47 facilities
24 facilities
-
74 facilities
82 facilities
Total
311 facilities
300 facilities
274 facilities
251 facilities
-
201 facilities
198 facilities
Op ened
1 facility
2 facilities
3 facilities
0 facility
-
0 facility
0 facility
Closed
0 facility
0 facility
0 facility
1 facility
-
0 facility
0 facility
Total
46 facilities
47 facilities
48 facilities
47 facilities
-
48 facilities
48 facilities
24 facilities
22 facilities
22 facilities
21 facilities
-
20 facilities
20 facilities
3.6
9.0
14.8
1.1
-69.4%
4.1
8.7
3.1
7.1
15.9
1.6
-48.4%
3.6
7.8
Cap-ex
FY 2010
FY 2009
Net Sales
Domes tic Facilities
SEGA
Operating Income
(Overs eas )
Operating Income M argin
(JPY Billion)
(※)Bee /
TMS
Overs eas Facilities
Depreciation
SEGA Same Store Sales Comps
Amusement Facilities
《SEGA Same Store Sales Comps 》
Ap ril
M ay
June
1Q
Results
July
August
September
Interim
Results
October
November
December
3Q
Results
January
February
March
FY
Results
83.5%
89.0%
89.6%
87.3%
91.2%
95.8%
93.1%
90.6%
97.7%
99.0%
90.8%
92.1%
91.4%
94.4%
95.2%
92.4%
FY 2009
Ap ril
M ay
June
1Q
Results
Interim
Plan
FY
Plan
95.6%
98.8%
93.0%
96.0%
91.5%
93.6%
FY 2010
-4-
(※)“Bee” is an entertainment facility (Darts bar) produced by SEGA Bee LINK Co., LTD

1Q
Res ults
YoY
Change
Interim
Plan
FY
Plan
1Q
Res ults
Interim
Plan
FY
Plan
30.5
61.9
131.3
18.0
-41.0%
38.5
136.0
18.0
38.5
136.0
Entertainment Software
21.0
39.0
82.1
8.3
-60.5%
16.5
84.7
8.3
16.5
84.7
Network / Other
9.5
22.9
49.2
9.7
+2.1%
22.0
51.3
9.7
22.0
51.3
-4.1
-5.9
-0.9
-5.0
-
-11.7
4.0
-4.5
-9.4
8.5
Operating M argin
-
-
-
-
-
-
2.9%
-
-
6.3%
6,890
12,760
29,470
2,650
-61.5%
6,170
29,700
2,650
6,170
29,700
9.9
16.7
32.8
6.3
-36.4%
13.6
29.2
5.8
11.3
24.7
Net Sales
R&D expens e
Operating Income
Sales in Units (Thous ands )
(JPY Billion)
FY 2010
After change in accounting policy
Before change in accounting policy
FY 2009
1Q
Res ults
Interim
Res ults
FY
Res ults
Consumer
Titles
Region
Platform
Sales
(Thous ands )
Virtua Tennis 2009
US, Europe
PS3, Xbox360, W ii, PC
790
The Conduit
US, Europe
W ii
150
# of t it les
(SKU)
Sales
(T housands)
# of t it les
(SKU)
Sales
(T housands)
# of t it les
(SKU)
Sales
(T housands)
# of t it les
(SKU)
Sales
(T housands)
# of t it les
(SKU)
Sales
(T housands)
# of t it les
(SKU)
Sales
(T housands)
Jap an / Other
8 (8)
830
16 (17)
2,000
36 (39)
4,230
4 (4)
530
8 (8)
900
17 (22)
3,570
US
3 (15)
3,160
11 (22)
5,410
22 (41)
12,490
3 (6)
990
4 (7)
1,930
22 (43)
11,630
Europ e
3 (14)
2,890
9 (22)
5,340
20 (42)
12,730
4 (7)
1,120
4 (7)
3,330
21 (42)
14,500
T otal
14 (37)
6,890
36 (61)
12,760
78 (122)
29,470
11 (17)
2,650
16 (22)
6,170
60 (107)
29,700
1Q Result s
Int erim P lan
FY P lan
FY 2010
Breakdown
by Region
FY 2009
1Q Result s
Int erim Result s
FY Result s
《Shipment Date: Entertainment Software》
SKU
Sales
(T housands)
SKU
Sales
(T housands)
SKU
Sales
(T housands)
SKU
Sales
(T housands)
SKU
Sales
(T housands)
SKU
Sales
(T housands)
PS2
3
630
7
930
10
1,780
0
0
0
0
0
0
PS3
8
760
9
1,040
21
3,130
2
310
2
380
20
4,630
Wii
5
510
8
1,050
23
3,920
6
550
7
1,130
22
7,300
Xbox360
6
890
7
1,090
16
2,120
2
200
2
260
19
3,460
NDS
9
850
18
1,880
30
3,170
3
180
7
600
21
4,610
PSP
2
290
4
1,030
7
1,420
2
110
2
90
9
1,260
PC
4
90
8
270
15
1,980
2
20
2
30
16
1,770
Catalogue
-
2,860
-
5,450
-
11,920
-
1,260
-
3,650
0
6,640
T otal
37
6,890
61
12,760
122
29,470
17
2,650
22
6,170
107
29,700
1Q Result s
Int erim P lan
FY P lan
FY 2010
Breakdown
by Platform
FY 2009
1Q Result s
Int erim Result s
FY Result s
※The contents of this material and comments made during the questions and answers etc of this briefing session are the judgment and
projections of the Company’s management based on currently available information. The contents involve risk and uncertainty and theactual results may differ materially from these contents / comments.
-5-
※Number of titles reflects products which began sales in the period(Number of titles by platform in based on SKU)