4 new menthol products to be launched from the renewed Winston brand!
3 new products of ''Winston XS Spirits Menthol''
''Winston XS Inazma Menthol 5 Box''
To be launched nationwide in early December 2015
Tokyo, October 19, 2015 --- Japan Tobacco Inc. (JT) (TSE: 2914) today announces the launch of four new products from Winston, the second largest tobacco brand in the world (*) : ''Winston XS Spirits Menthol 8 Box'', ''Winston XS Spirits Menthol 5 Box'', ''Winston XS Spirits Menthol One 100's Box'' and ''Winston XS Inazma Menthol 5 Box''. All products will be launched nationwide in early December 2015.
Launched in the United States in 1954, Winston is now a global brand with over 60 years of history and tradition. In August of this year, Cabin and Caster brands were integrated into Winston and from this October the packages will be given a new design structure, marking their rebirth under the Winston brand.
Three products from ''Winston XS Spirits Menthol'' - a bitter type new taste genre
One product from ''Winston XS Inazma Menthol'' - a straight taste type offering
In line with our aim to continuously satisfy the diverse preferences of our consumers, JT has prepared a lineup that allows a variety of tastes to be enjoyed under the renewed Winston Brand. Furthermore, to go one step forward, we are delighted to introduce three products from a new taste genre of menthol, the bitter-type XS Spirits Line. At the same time, we are delighted to introduce the new ''Winston XS Inazama Menthol 5 Box'' from the straight-type XS Inazma Line, which is already on the market.
With our new bitter-type ''XS Spirits Line'' menthol taste genre a capsule is built into the filter. Before crushing the capsule, customers can enjoy the refreshing sensation of strong menthol. After crushing, a bitter, rich and mellow taste with refreshing feeling can be enjoyed. These menthol products are completely new to the market.
Our new packaging highlights the products' distinguishing features, using a deep green for the base color together with a graphic of warm colors to represent the mellow taste spread out from the capsule.
Under the straight taste type of menthol genre, the ''XS Inazma Line'' products feature the straight taste of strong menthol, which produces an energizing, electric feeling. These products allow you to enjoy a refreshing sensation as well as a clean, clear taste.
The packaging expresses the distinguishing characteristics of these products – a powerful, refreshing taste produced by strong menthol – with a black base color and a green XS motif.
With the launch of these four new products and beyond, JT enhances product portfolio of Winston brand and is committed to continuously further satisfying consumers.
Product information of the Winston brand as of December 4, 2015
| Name |
Launched |
Price |
Tar |
Nicotine |
| Winston |
December 1957 |
420 |
12mg |
0.9mg |
| Winston Cabin 8 Box |
January 1989 |
420 |
8mg |
0.6mg |
| Winston Cabin 8 100’s Box |
July 2008 |
420 |
8mg |
0.7mg |
| Winston Cabin 5 Box |
September 1990 |
420 |
5mg |
0.4mg |
| Winston Cabin 2 Box |
March 1996 |
420 |
2mg |
0.2mg |
| Winston Cabin One 100’s Box |
October 2006 |
420 |
1mg |
0.1mg |
| Winston XS Caster 5 |
October 1988 |
420 |
5mg |
0.4mg |
| Winston XS Caster 5 Box |
October 1992 |
420 |
5mg |
0.4mg |
| Winston XS Caster 3 |
September 2003 |
420 |
3mg |
0.3mg |
| Winston XS Caster 3 Box |
December 1995 |
420 |
3mg |
0.3mg |
| Winston XS Caster FR One Box |
February 1993 |
420 |
1mg |
0.1mg |
| Winston XS Caster One 100’s Box |
December 1996 |
420 |
1mg |
0.1mg |
| Winston XS 10 Box |
November 2015 |
420 |
10mg |
0.8mg |
| Winston XS 8 Box |
November 2015 |
420 |
8mg |
0.7mg |
| Winston XS 6 100’s Box |
June 2010 |
420 |
6mg |
0.5mg |
| Winston XS 3 100’s Box |
November 2015 |
420 |
3mg |
0.3mg |
| Winston XS One 100’s Box |
June 2010 |
420 |
1mg |
0.1mg |
| Winston XS Inazma Menthol 8 Box |
May 2012 |
420 |
8mg |
0.7mg |
| Winston XS Inazma Menthol 5 Box |
December 2015 |
420 |
5mg |
0.4mg |
| Winston XS Inazma Menthol One Box |
May 2012 |
420 |
1mg |
0.1mg |
| Winston XS Spirits Menthol 8 Box |
December 2015 |
420 |
8mg |
0.7mg |
| Winston XS Spirits Menthol 5 Box |
December 2015 |
420 |
5mg |
0.4mg |
| Winston XS Spirits Menthol One 100's Box |
December 2015 |
420 |
1mg |
0.1mg |
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Japan Tobacco Inc. is a leading international tobacco company. Its products are sold in over 120 countries and its internationally recognized brands include Winston, Camel, Mevius and LD. With diversified operations, JT is also actively present in pharmaceuticals and processed foods. The company’s revenue was ¥2.154 trillion (US$17,867 million(*)) in the fiscal year ended December 31, 2014(**).
*Translated at the rate of ¥120.55 per $1, as of December 31, 2014
**Due to a change in the accounting period from March 31 to December 31, the fiscal year 2014 covered nine months for Japanese domestic businesses and 12 months for the consolidated subsidiaries which operate the Group’s international tobacco business. On a comparable full calendar year basis, revenue was ¥2.433 trillion (US$20,186 million(*)).