GEL-NIMBUS™ 21: DISTANCE RUNNING, MADE COMFORTABLE IMPROVED TECHNOLOGIES PROVIDE RUNNERS WITH ASICS’ MAXIMUM COMFORT TO RUN FURTHER, FOR LONGER

REGIONAL: Global RELEASE DATE: 2018.12.06

ASICS has announced the launch of the GEL-NIMBUS™ 21 shoe – the latest release of its top-of-the-range, neutral long-distance running shoe. With ASICS’ commitment to continual improvement, the shoe incorporates human-centric science and the latest technology to give long-distance runners superior comfort so they can run further for longer.

 

Designed for neutral runners, the shoe features ASICS’ latest cushioning technology – FLYTEFOAM™ PROPEL & FLYTEFOAM™ LYTE – resulting in a spring like feel for a more energetic and lighter run.

Named after the Latin term for the Nimbus cloud formation, the ASICS collection has become synonymous with comfort, with each new release featuring new and improved technology to benefit runners. As the 21st iteration, GEL-NIMBUS™ 21 is no different, incorporating a variety of new technologies including;

· Improved Fit – a new last with more room in the forefoot combined with a Jacquard mesh and 3D printed overlays adapts to the movement of the runner for a premium and breathable fit.

· Energised Cushioning – infused with FLYTEFOAM technology, the midsole features both FLYTEFOAM™ PROPEL & FLYTEFOAM™ LYTE technologies to deliver a more luxurious ride. FLYTEFOAM PROPEL midsole delivers a strong bounce back during deformation – providing a spring like effect – whilst the FLYTEFOAM LYTE compound makes it ASICS’ lightest midsole with added cellulose nanofibers increasing the durability of the bouncy midsole.

· Max Shock Absorption – strategically placed GEL™ technology at high impact areas in both the forefoot and rearfoot to reduce shock and load on the body – ensuring superior shock absorption where runners need it most.

Norio Takaoka, Performance Running Footwear Division, Executive Officer, Senior General Manager, ASICS Corporation says: “With GEL-NIMBUS being our flagship neutral long-distance running shoe, it was important to design a shoe that was made to help runners go further and stay competitive in comfort. We always want to raise the bar when it comes to performance running, and with GEL-NIMBUS series having more than 20 years of history, it was key to create a shoe that would help runners achieve their goals.”

Updated features of the GEL-NIMBUS™ 21 include:

· FLYTEFOAM™ LYTE　midsole – bottom midsole – provides continuous cushion through nanofiber design

· FLYTEFOAM™ PROPEL– top midsole – delivers a good bounce back during deformation

· Jacquard mesh – upper – combined with 3D printed overlays adapts to the movement of the runner to provide a premium fit

· Lateral full ground contact – construction – provides a smoother transition for neutral to supinated runners

· Medial TRUSSTIC – construction – reduces the weight of the sole unit whilst retaining the structural integrity of the shoe

· Moulded EVA sockliner

To sit alongside the launch of the GEL-NIMBUS™ 21, a fully integrated multi-media campaign has been developed, which will stretch across various offline and online media platforms. Fitting in with ASICS’ ‘I MOVE ME’ platform and continuing with its powerful authentic storytelling, there will also be an official campaign video featuring marathon runner and triple Olympic Games athlete Diana Nukuri, which will be available on the ASICS YouTube channel.

The GEL-NIMBUS™ 21 will be available from December 6th, 2018 at ASICS retail and online stores.

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