Last Updated: 2023.03.28
UNIQLO Launches Around the World with Roger Federer New Educational Event for Children with its Global Brand Ambassador - Accompanying video series 24 Hours with Roger to follow Roger on his trips around the world
UNIQLO CO., LTD.
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Global apparel retailer UNIQLO today announces the start of Around the World with Roger Federer, a new project with its Global Brand Ambassador Roger Federer to support the children who represent the next generation. While Roger has achieved many feats as a professional tennis player, this global event will support the development of children around the world through tennis, along with a variety of art and culture programs. The project will start with an event in London in June 2023, and travel to cities worldwide.
More details about the upcoming events will be announced over the coming months. For updates, please bookmark the special event website: www.uniqlo.com/jp/ja/contents/feature/RogerFederer/AroundtheWorldwithRogerFederer/
UNIQLO is also producing an accompanying video series, 24 Hours with Roger, that follows Roger on his travels. Roger explores global cities and introduces his favorite spots - something he didn't have time to do during his professional tennis career, all while demonstrating how LifeWear adapts to every situation and every mood. The first episode, showcasing Roger's visit to Tokyo, will be released on Tuesday, March 28.
Commenting on the new project, Roger Federer said: "I am thrilled to share the news of my latest collaboration with UNIQLO. Through "Around the World with Roger Federer," our hope is to inspire and impact young minds, while also indulging in my passion for art, tennis, and culture. With "24 Hours with Roger," I look forward to showcase LifeWear attire in various corners of the globe while exploring diverse cultures and connecting with local communities and fans."
Koji Yanai, Group Senior Executive Officer of UNIQLO parent company Fast Retailing, said: "We are extremely pleased to be launching this new educational project for children with our Global Brand Ambassador Roger Federer. As a professional tennis player, Roger always eagerly participated in educational programs for kids and social contribution activities, and through this initiative with UNIQLO, will be able to offer children around the world a multifaceted program that extends beyond the confines of sport."
Around the World with Roger Federer Special Website:
www.uniqlo.com/jp/ja/contents/feature/RogerFederer/AroundtheWorldwithRogerFederer/
Event Schedule
June 2023 (scheduled)*
Location:London, U.K.
August 2023 (scheduled)*
Location:New York, U.S.
* Details of events in each location will be announced on special websites as they become available.
24 Hours with Roger Special Website:
www.uniqlo.com/24hourswithRoger/
Release Schedule
March 28, 2023
"Tokyo"
As a tennis pro, Roger traveled the world - but there was never time to sightsee! Now he's back in this video series exploring some of his very favorite cities, 24 hours at a time. In his first stop, experience a Roger's-eye view of Tokyo, with an inside look at the city's art and culture, food and entertainment, and parks and recreation - as well as the little inexplicable things that make this city so special. It's a new perspective on Japan's most famous city.
Summer 2023 (scheduled)
"New York"
Roger Federer
From Basel, Switzerland. Federer made his ATP Tour debut in 1998. He rose to No.1 in the world in 2004 and kept his position for a record-breaking 237 consecutive weeks. He has won 20 Grand Slam titles, and most Wimbledon titles with 8. He continues to be one of the world's most influential figures on and off the court. The stylish man of the decade is devoted to helping underserved children around the world through his foundation.
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