Since its founding in 1936, the Company has been committed to innovative monozukuri, the art of manufacturing that enhances daily life, and has continuously introduced world-first and industry-first products through original thinking that challenges conventions. The trade name "General" has been used as a trademark since 1946 and is now registered in more than 120 countries and regions. This name, loved by customers worldwide, reflects the Companys long-standing commitment to sincere manufacturing and represents the trust it has earned from customers and society over time.

In 2026, marking the 90th anniversary of its founding, the Company will adopt "General" as its new trade name, initiating a new chapter in its history. We will continue to combine our advanced technologies with original ideas to drive further innovation. Through our new Slogan of Creating a Life Conditioner, the Company aims to protect peoples health and local communities from extreme heat waves and cold spells, while supporting sustainable and well-being-focused lifestyles.

By engaging in complementary collaboration with Paloma Rheem HD Group across the value chain, the Company aims to expand its business in both domestic and international markets. Over the long term, we will strengthen our positioning in the global air conditioning market and promote the integration of air conditioning and water heating technologies.