Fuji Xerox and Xerox Roll Out New Global Product Design
Entire Product Lineup to Highlight Unified Visibility and Operability

TOKYO, August 27, 2009 – Fuji Xerox Co., Ltd. and Xerox Corporation will begin the worldwide introduction of a next-generation product design, based on the new Xerox brand identity adopted in 2008. The new design, which was developed by Xerox in cooperation with Fuji Xerox, will be applied first to the new ApeosPort-IV and DocuCentre-IV series digital multifunction devices, which will be launched on August 28 in Japan.
The new design will be universally applied to the Xerox brand product lineup worldwide, from digital multifunction devices to office printers and high-end production printers, as well as to operation screens of application software.