On January 16, 2010, KOSÉ COSMENIENCE CO., LTD. will launch new products comprising three items in nine product varieties including "HIPER-STAY MASCARA MAGNE-PLUS CURL VOLUME" from FASIO, a make-up brand. KOSE has decided to use Jun Matsumoto for advertising and a TV commercial in which he plays as "an eyelash artist" will be to air on the same day throughout Japan.