News Release
1/3
April 2, 2010
SKY Perfect JSAT Holdings Inc.

Number of Subscribers as of the end of March 2010
SKY Perfect JSAT Holdings Inc. (Head Office: Minato-ku, Tokyo; President and CEO: Masanori Akiyama)
is pleased to announce that SKY Perfect JSAT Corporation
(Head Office: Minato-ku, Tokyo; President &
CEO; Masanori Akiyama), a 100% owned subsidiary of SKY Perfect JSAT Holdings Inc., today released attached news release regarding the number subscribers*
1
as of the end of March 2010.

News Release
2/3

April 2, 2010
SKY Perfect JSAT Corporation
Number of Subscribers as of the end of March 2010

SKY Perfect JSAT Corporation (Head Office: Minato-ku, Tokyo; President & Chief Executive Officer:
Masanori Akiyama; "SKY Perfect JSAT") announced the number of subscribers
*1
as of the end of March 2010.

Total
Subscribers
New Subscribers
57,009
Number of Re-registered Subscribers
*2
20,068
Churn
54,128
Monthly Churn Rate
*3
1.5%
Net Increase
22,949
Cumulative Total
3,687,699
* The "Total" column presents the sum of the cumulative totals for SKY PerfecTV!, SKY PerfecTV!
e2 and Wired Broadcasting Services.
* The cumulative number of SKY PerfecTV! and SKY PerfecTV! e2 subscribers is 3,581,572.
SKY PerfecTV!
Subscribers
New Subscribers
*4
9,086
Number of Re-registered Subscribers
*2
4,387
Churn
35,986
Monthly Churn Rate
*3
1.5%
Net Increase
-22,513
Cumulative Total
*5
2,455,766
SKY PerfecTV! e2
Subscribers
New Subscribers
*6
46,209
Number of Re-registered Subscribers
*2
15,661
Churn
16,230
Monthly Churn Rate
*3
1.5%
Net Increase
45,640
Cumulative Total
*7
1,125,806
SKY PerfecTV! HIKARI*8

（Multichannel Broadcasting Service ）
Subscribers
New Subscribers
1,714
Number of Re-registered Subscribers
*2
20
Churn
1,912
Monthly Churn Rate
*3
1.8%
Net Increase
-178
Cumulative Total
106,127
*1 Subscribers: Number of subscribers who concluded a pay-subscription agreement and have been actually
paying subscription fees.
*2 Number of Re-registered Subscribers: Number of individuals who concluded a new pay-subscription
agreement within one year of cancellation and have been actually paying subscription fees.
*3 Monthly Churn Rate: The following formula is used to calculate the monthly churn rate.

3/3
Monthly Churn Rate = Churns during the current month/Total subscribers at the end of the previous month
*4/*5 The number of new subscribers for SKY PerfecTV! HD in the current month, is as follows (along with
the cumulative total including the current month).
New Subscribers
Cumulative Total
SKY PerfecTV! HD
5,668
148,843
The cumulative total includes 34,794 subscribers who switched from regular picture quality SKY
PerfecTV! to SKY PerfecTV! HD during the month.
*6/*7 The number of new registrations for SKY PerfecTV! e2 retransmission services (provided by Opticast
Inc. using optical fibers) in the current month is as follows (along with the cumulative total including the
current month).
The cumulative number of SKY PerfecTV! e2 retransmission service subscribers is included in the
number of SKY PerfecTV! e2 subscribers.
New Subscribers
Cumulative Total
SKY PerfecTV! e2 retransmission
4,041
28,014
*8 The multichannel broadcasting service in Fukuyama City, Hiroshima Prefecture, jointly operated with
Energia Communications, Inc. and the channel lease service in Achi Village, Nagano Prefecture, and Ena
City, Gifu Prefecture that uses available fiber-optic network bandwidth will remain under the name of
HIKARI PerfecTV!.

●Number of households connected to SKY PerfecTV! HIKARI (as of the end of March 2010)

Cumulative Total
Number of households connected to SKY PerfecTV!
HIKARI
639,652
The number means the number of households to which we provide the broadcasting service (retransmission or
multichannel broadcasting service) to be billed at the end of the month. This number does not include the
households receiving multichannel broadcasting services provided in collaboration with Energia
Communications, Inc. in Fukuyama City, Hiroshima Prefecture, or the multichannel broadcasting services
provided by utilizing the available bandwidth in the optical fiber network possessed by Cable City Yokohama,
Achi Village in Nagano Prefecture, Ena City in Gifu Prefecture and others.