(Translation)
April 15, 2010
Dear Sirs,
Name of Company:
SEGA SAMMY HOLDINGS INC.
Name of Representative:
Hajime Satomi, Chairman, President and Representative Director (CEO)
(Code No. 6460, Tokyo Stock Exchange 1st Section)
Further Inquiry:
Koichiro Ueda, General Manager of Group Communications Office (TEL: 03-6215-9955)

Notice of Adjustment to the Forecast of Whole-Year Operating Results for the
Year Ending March 31, 2010 of the Company’s Subsidiary (Sammy NetWorks Co., Ltd.)
Notice is hereby given that Sammy NetWorks Co., Ltd., a subsidiary of SEGA SAMMY
HOLDINGS INC. (the "Company"), made an announcement concerning an adjustment to the forecast of its whole-year operating results for the year ending March 31, 2010 (from April 1, 2009 to March 31, 2010) publicized on December 16, 2009, as described in the attachment hereto.
Although the effect of this adjustment on the Company’s operating results is slight, the
Company has today disclosed the “Notice of Adjustment to the Forecast of Whole-Year Operating Results for the Year Ending March 31, 2010” separately. Attached material: Press release of Sammy NetWorks Co., Ltd.
“Notice of Adjustment to the Forecast of Whole-Year Operating Results for the Year Ending March 31, 2010”

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(Translation)
April 15, 2010
Dear Sirs,
Name of Company:
Sammy NetWorks Co., Ltd.
Name of Representative:
Masaaki Ono, Chairman, President and Representative Director (CEO)
(Code No. 3745, Tokyo Stock Exchange Mothers Market)
Further Inquiry:
Kiyohumi Sakino, Executive Vice President and Corporate General Manager (TEL: 03-5414-3030)

Notice of Adjustment to the Forecast of Whole-Year
Operating Results for the Year Ending March 31, 2010

Notice is hereby given that Sammy NetWorks Co., Ltd. (the “Company”) has made an
announcement concerning an adjustment to the forecast of its whole-year operating results for the year ending March 31, 2010 (from April 1, 2009 to March 31, 2010) publicized on December 16, 2009 as described below. 1.

Adjustment to the forecast of whole-year operating results for the year ending March 31, 2010
(1)

Adjustment to the forecast of whole-year consolidated operating results for the year ending March 31, 2010 (from April 1, 2009 to March 31, 2010)

(million yen except when otherwise indicated)

Net sales
Operating
income
Ordinary
income
Net income
Net income
per share
(yen)
Previously publicized forecast (A)
11,500
2,400

2,400 1,050
23,818.17
Adjusted
forecast
(B) 10,760 2,580 2,600 1,200
27,231.59
Amount of increase or decrease
(B-A)
(740) 180 200 150
－
Rate of increase or decrease
(%)
(6.4%) 7.5% 8.3%
14.3%
－
(For reference) Operating results for the previous year ended March 31, 2009 (April 1, 2008 to March 31, 2009)
11,077 2,247 2,274 1,703
38,653.12

(2)

Reasons for the adjustment (consolidated)

As for the Group’s operating results in the current period, net sales of the Company’s
consolidated subsidiary REALUS Inc. and the Group’s core 777TOWN.net service for PCs are expected to fall short of initial forecasts, and thus revenues are expected to decrease against the previously announced forecast.
Meanwhile, as for profits, due to such factors as the introduction of incurred charges for the
high-margin Sammy 777TOWN service for mobile phones, operating results are projected to surpass initial forecasts. In addition, as a result of the reduction and review of expenses and other factors, an increase is expected against the previously announced forecast. (3)

Adjustment to the forecast of whole-year non-consolidated operating results for the year ending March 31, 2010 (from April 1, 2009 to March 31, 2010)

(million yen except when otherwise indicated)

Net sales
Operating
income
Ordinary
income
Net income
Net income
per share
(yen)
Previously publicized forecast (A)
9,600
2,700

2,700 860
19,508.21
Adjusted
forecast
(B) 9,290 3,060 3,080 1,170
26,540.24
Amount of increase or decrease
(B-A)
(310) 360 380 310
－
Rate of increase or decrease
(%)
(3.2%) 13.3% 14.1% 36.0%
－
(For reference) Operating results for the previous year ended March 31, 2009 (April 1, 2008 to March 31, 2009)
8,751 2,640 2,692 2,097
47,570.34
(4)

Reasons for the adjustment (non-consolidated)

As for the Company’s operating results in the current period, net sales of the core
777TOWN.net service for PCs are expected to fall short of initial forecasts, and thus revenues are expected to decrease against the previously announced forecast.
Meanwhile, as for profits, due to the same factors outlined in (2) Reasons for the adjustment
(consolidated), an increase is expected against the previously announced forecast. 2.

Forecast of dividends

With regard to the year-end dividend for the year ending March 31, 2010, the Company
expects to pay out 6,000 yen per share, as publicized on April 28, 2009.

(Note) The above forecasts are made based on information available to management as of
the date hereof. In the future, actual results may differ from the projected figures due to various factors.

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