JT to Launch New Style of Smokeless Tobacco Product “Zerostyle Mint”
JT to Launch New Style of Smokeless Tobacco Product “Zerostyle Mint” with Refill Cartridges Enhancing the Equity of the Company's Product Portfolio
Tokyo, March 17, 2010 --- Japan Tobacco Inc. (JT) (TSE: 2914) announced today the launch of a new smokeless tobacco product “Zerostyle Mint,” with sales beginning exclusively in Tokyo in mid-May 2010.
Tobacco has rich history and is available in a large number of varieties. In different parts of the world, smokeless tobacco including snuff(*1) and chewing tobacco are consumed in addition to cigarettes. While the majority of consumers in Japan are smoking cigarettes, demand is increasing for tobacco products designed to be used in places where consideration needs to be given for those nearby.
| (*1) |
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According to the Encyclopedia of Tobacco published by the Tobacco Research Institute, snuff refers to tobacco products composed of ground or shredded tobacco for use in the oral and nasal cavities. One of the representative types of snuff tobacco is called “snus,” which is usually packed in teabag-like paper sachets and placed between the upper lip and gums.
Tobacco Research Institute is an institute based in Japan and its description of snuff tobacco is made in relation to the Japanese market. |
“Zerostyle Mint” is a new style snuff tobacco product. The new product does not require a flame, and thus is smokeless, allowing consumers to use it in a variety of locations, being considerate to neighbors at the same time. Through the introduction of the new menthol product, the company believes that it is offering a wider variety of tobacco categories for consumers to choose from.
Product Components
As conventional snuff products are relatively new to Japanese consumers, the design of “Zerostyle Mint” was developed adopting a replaceable cartridge which contains tobacco leaves. The product is fitted with a tapered mouthpiece and removable cap, and consumers can use the product for approximately half to one full day on a single refill cartridge, depending on the individual. To allow for easy carry and portability, the refill cartridges are individually wrapped in pouches.
Product Taste & Flavor
“Zerostyle Mint” applies JT's original technology which includes airflow control through the body of the product, as well as a tobacco leaf and flavoring combination. The new product combines the fresh and sweet scent of peppermint with the aroma and flavor of tobacco, which can be consumed without using a flame.
Product Name & Package
The “Zerostyle Mint” name has two implications, including the concepts of “smokeless” and this “new style” snuff tobacco product. An image of the product is printed on the package to show consumers its innovative form and usage.
To meet a diverse range of consumer needs, JT is fully committed to continuously strengthening its product portfolio, including the development of new tobacco products as well as improvement to product taste and flavor.
About Zerostyle Mint
| Taste |
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Menthol |
| Price |
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300yen / One product unit and two refill cartridges |
About Zerostyle Mint, Refill Cartridges
| Taste |
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Menthol |
| Price |
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400yen / Four refill cartridges |
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Japan Tobacco Inc. is a leading international tobacco product company. It markets internationally recognized cigarette brands including Winston, Camel, Mild Seven and Benson & Hedges. With diversified operations, JT is actively present in pharmaceuticals and foods. The company's net sales were JPY 6.832 trillion in the fiscal year ended March 31, 2009.
