(Translation)
June 15, 2010
Dear Sirs,
Name of Company:
SEGA SAMMY HOLDINGS INC.
Name of Representative:
Hajime Satomi, Chairman, President and Representative Director (CEO)
(Code No. 6460, Tokyo Stock Exchange 1st Section)
Further Inquiry:

Koichiro Ueda, General Manager of Group Communications Office (TEL: 03-6215-9955)

Notice of Change of Representative (increase in personnel)
at the Company’s Subsidiary (SEGATOYS CO., LTD.)


Notice is hereby given that SEGATOYS CO., LTD., a subsidiary of
SEGA SAMMY
HOLDINGS INC.
(the "Company"), at the meeting of its Board of Directors after the close of
its
20
th
Ordinary General Meeting of Shareholders
held on June 15, 2010, adopted resolution to change
its representative (increase in personnel), as described in the attachment hereto. Attached material:
Press release of SEGATOYS CO., LTD.
"Notice of Change of Representative (increase in personnel)"

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(Translation)
June 15, 2010
Dear Sirs,
Name of Company:
SEGATOYS CO., LTD.
Name of Representative:
Yoshiharu Suzuki, President and CEO

(JASDAQ, Code No. 7842)
Further Inquiry:

Akira Sugano, Executive Vice President and Representative Director Head of Corporate Department (TEL: 03-5774-3600)

Notice of Change of Representative (increase in personnel)

SEGATOYS CO., LTD. (the "Company") has announced that, at the meeting of its Board of
Directors after the close of its 20th Ordinary General Meeting of Shareholders held on June 15, 2010,

adopted resolution to change its representative (increase in personnel), as described in the attachment hereto.
Description
1.
Reason for change The Group has added one representative director in order to promptly respond to changes in
economic conditions and the management environment, to steadily implement the Group’s growth strategy, as well as to strengthen internal control, crisis management and other functions and to strive to further strengthen and enhance its management structure. 2.
Name and title of the new representative director
New Title
Name
Former Title
Executive Vice President and
Representative Director
Akira Sugano
Executive Vice president and
Director
* With this change, Yoshiharu Suzuki (President and CEO) and Akira Sugano (Executive Vice President and Representative Director) are to serve as the two representative directors.

3. New representative director and titles ・Home City
： Kanagawa Prefecture
・Education
： March 1987 Graduated from Keio University, Faculty of Commerce
・Date Birth
： March 8, 1964
・Career
： April 1987 Joined Computer Service, Ltd. (current CSK CORPORATION)
Became a member of Finance Department
May 1994
Joined Sega Enterprises, Ltd. (current SEGA CORPORATION)
Became a member of President Office
June 2000
Executive Officer, in charge of group business strategy of SEGA CORPORATION

June 2001
Auditor of the Company
June 2002
Senior Executive Officer, General Manager of Finance Department of SEGA CORPORATION
Feb 2004
Senior Executive Officer, General Manager of Business Planning Department, General Manager of President Office of SEGA
CORPORATION
June 2004
Director, in charge of Corporate Department of SEGA
CORPORATION

Oct 2004
Executive Officer of SEGA CORPORATION, Executive Officer of SEGA SAMMY HOLDINGS INC.
June 2008
Director, General Manger of Corporate Div. of SEGA
CORPORATION

May 2009
Director of SEGA CORPORATION
June 2009
Senior Management Director, General Manager of Corporate
Department
of
the
Company
Dec 2009
Executive Vice President and Director, General Manager of
Corporate Department, General Manager of Business
Planning
Office
of
the
Company
Jan 2010
Executive Vice President and Director, General Manager of
Business
Control
Department
June 2010
Executive Vice President and Representative Director General Manger of Business Control Department (to present)
・Number of Shares held ：12,000 shares 4. Scheduled date for assuming office
June 15, 2010

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