Panasonic To Establish U.S. 3D Innovation Center
Center Will Promote End-to-End 3D Solutions
NEW YORK CITY, September 1, 2010 â Today, at New York Cityâs Arthur Ashe Stadium where the US Open is being broadcast in 3D TV for the first time, Panasonic announced it will establish a new 3D Innovation Center in the U.S. this fall. The Panasonic 3D Innovation Center will focus on engaging with the entertainment and broadcast communities to enhance 3D production technologies and work flow and foster collaboration with industry partners to develop new applications for 3D technologies.
The new Panasonic 3D Innovation Center will be based on the campus of Panasonic Corporation of North America in Secaucus, NJ. The Center also plans to create a branch in the Los Angeles area to facilitate collaboration with the entertainment industry. For more than 15 years, Panasonic has maintained an R&D facility, Panasonic Hollywood Laboratory, in the Greater Los Angeles area for the development of entertainment-related technologies and ongoing liaison with major studios for the development of the 3D Blu-ray Disc format.
âPanasonic foresees the expansion of 3D technology into nearly all aspects of the entertainment electronics industry, but we also see it being applied in a diverse range of other industries including healthcare, education, and beyond,â said Joseph M. Taylor, Chairman and CEO of Panasonic Corporation of North America. âIt is only a matter of time before 3D becomes an essential element in the operations of many major enterprises and the new Panasonic 3D Innovation Center will work to support that process.â
Like the 3D Innovation Center that is already operational in Japan, and the Panasonic European 3D Innovation Center that was announced this morning in Berlin, the mission of the Panasonic U.S. 3D Innovation Center will be to serve as a platform for developing alliances and partnerships with companies that are exploring how to apply 3D technologies in their own operations. With the aim of promoting innovation, the Center will also serve as a forum for ongoing communication with local 3D stakeholders in all industries to share 3D content, exchange ideas and establish best practices for creating and delivering 3D services.
About Panasonic
Based in Secaucus, NJ, Panasonic Corporation of North America is the principal North American subsidiary of Panasonic Corporation (NYSE: PC), which has been a leader in the creation of end-to-end standards and technologies to enable consumers to experience immersive Full HD 3D TV. Last year, Panasonic established its Advanced Authoring Center in Panasonic Hollywood Laboratory to work with Hollywood studios to develop the 3D Blu-ray Disc format. In March, the company delivered its first Full HD 3D Home Entertainment System for sale at selected Best Buy Magnolia Home Theater stores. Taking business to the next dimension, Panasonic has debuted a range of 3D video production products ncluding the worldâs first professional quality, fully-integrated Full HD 3D camcorder offering SD Memory Card recording. It also has introduced large screen 3D Plasma displays for digital signage and other applications. In July Panasonic introduced the worldâs first consumer 3D camcorder which includes a 3D conversion lens.
Editorial Contacts:
Chris De Maria (Panasonic) 201-348-7182 demariac@us.panasonic.com
Blayne Murphy (Cohn & Wolfe) 212-798-9763 blayne.murphy@cohnwolfe.com
