DOCOMO to Launch i-mode Version of “docomo market” Portal

Products & Services

TOKYO, JAPAN, November 8, 2010 --- NTT DOCOMO, INC. announced today that it will launch on December 6 an i-mode™ version of its “docomo market” mobile portal to provide the more than 48 million DOCOMO customers using i-mode-enabled handsets with simplified access to an unprecedented range of mobile applications, music and electronic books.

The company first launched the docomo market portal in April to help smartphone customers discover apps, music and e-books. Items are presented in a highly user-friendly way for Japanese customers, including Japanese-language explanations of foreign apps, as well as helpful user reviews and customer-tailored recommendations. In addition, customers can use loyalty points to pay for purchases.

The new i-mode docomo market initially will offer access to about 1,200 applications, including those developed by all categories of content providers, including individuals. It will be accessible directly via most i-mode handsets or via PCs at www.appli.docomomarket.ne.jp.

Music sales at i-mode docomo market will be co-managed with RecoChoku Co., Ltd., a major mobile music retailer in Japan. At startup, the catalog will comprise about one million songs and music videos covering a wide range of genres.

The book catalog will launch with a large number of e-book titles, including popular manga, novels and how-to books. Bundled purchases of multiple books will be possible.

About NTT DOCOMO

NTT DOCOMO is the world’s leading mobile operator and provider of advanced mobile services. The company serves over 56 million customers in Japan, including 48 million using i-mode™, the world’s most popular mobile e-mail/Internet platform, and 54 million using FOMA™, the world’s original 3G mobile service based on W-CDMA. As a leader in the development of cutting-edge mobile technologies, DOCOMO is continually expanding the role of mobile phones as versatile and highly personalized “lifestyle tools” for everyday life, including with a wide range of innovative services for mobile payments, GPS, mobile TV, multimedia content and much more. NTT DOCOMO is listed on the Tokyo (9437), London (NDCM) and New York (DCM) stock exchanges. For more information, visit www.nttdocomo.com.

FOMA and i-mode are trademarks or registered trademarks of NTT DOCOMO, INC. in Japan and/or other countries.
FOMA service is only available in Japan.