The No. 1 domestic brand of 100mm slim menthols Pianissimo gets a super slim in its lineup
JT to Launch Pianissimo Super Slims Menthol One
The No. 1 domestic brand of 100mm slim menthols Pianissimo gets a super slim in its lineup
JT to Launch Pianissimo Super Slims Menthol One
Tokyo, October 6, 2010 --- Japan Tobacco Inc. (JT) (TSE: 2914) today announced a nationwide launch at the beginning of November 2010 of Pianissimo Super Slims Menthol One, a new addition to the domestically best-selling*1 100mm slim menthol brand Pianissimo.
Pianissimo made its commercial debut in 1995 as Japans first low-odor low-smoke*2 menthol cigarette. Its smooth, unassertive and refreshing menthol flavor and aroma, plus the feature and design to meet the demands of the times, made the series a phenomenal hit. It is still very popular today and remains the top brand of 100mm slim menthols.
JT adds its unique super slim product to its current domestic product lines
Presenting Pianissimo Super Slims Menthol One, a new style of cigarette
To meet the diversifying needs of consumers, the new Pianissimo Super Slims Menthol One has adopted the super slim format, the unique attempt among JTs current domestic lineup.
The global market for super slims is on the rise.*3 Pianissimo is the No. 1 brand in the domestic 100mm slim menthol market. By making Super Slims Menthol One part of the Pianissimo line, we hope not only to offer consumers more options but also to meet the expectations of the consumers for the future of the brand.
The packaging reflects the “super slim” cigarette size and it is very compact and portable in spite of containing 20 cigarettes. Champagne Gold was used for the base color to make it a sophisticated but stylish package.
While Super Slims Menthol One follows in the footsteps of the Pianissimo for its smooth, unassertive and refreshing aroma and flavor, it features the flavored thread function*4 in its filters to produce a stronger menthol sensation.
D-spec*5 technologies have also been incorporated to reduce unpleasant cigarette smells.
JT is committed to offering products and services whose quality meets and exceeds consumer expectations, not just for Pianissimo Super Slims Menthol One but for all of our products.
| *1 |
Internal research |
| *2 |
Low-smoke:This indicates that a visual comparison of the smoke from the tip of our cigarettes appears to be less than that of others. |
| *3 |
Internal research |
| *4 |
Function using thread to which menthol and other flavorings have been added |
| *5 |
D-spec: The collective name for products that, using JT technologies, have been engineered to lessen the unpleasant “cigarette smell” and instead give off pleasant aromas. |
(Product information of the Pianissimo brand as of November 1, 2010)
| Name |
Launched |
Price |
Tar |
Nicotine |
| Pianissimo One |
August 1995 |
440 |
1mg |
0.1mg |
| Pianissimo Ultra Lights |
May 1998 |
440 |
3mg |
0.2mg |
| Pianissimo Petil Menthol One |
July 2005 |
440 |
1mg |
0.1mg |
| Pianissimo Fran Menthol One |
October 2008 |
220 |
1mg |
0.1mg |
| Pianissimo Icene Menthol One |
December 2009 |
440 |
1mg |
0.1mg |
| Pianissimo Icene Menthol |
August 2002 |
440 |
5mg |
0.4mg |
| Pianissimo Lucia Menthol |
February 2003 |
440 |
5mg |
0.3mg |
| Pianissimo Super Slims Menthol One |
November 2010 |
440 |
1mg |
0.1mg |
###
Japan Tobacco Inc. is a leading international tobacco product company. Its products are sold in over 120 countries and its internationally recognized cigarette brands include Winston, Camel, Mild Seven and Benson & Hedges. With diversified operations, JT is also actively present in pharmaceuticals and foods. The company's adjusted net sales excluding tax(*) were JPY 1.980 trillion (US$21,291 million(**)) in the fiscal year ended March 31, 2010.
* Adjusted net sales excluding tax do not include revenue from the imported tobacco, domestic duty free, the China Division and other peripheral businesses in the domestic tobacco business. Nor does it include revenue from distribution, leaf tobacco, private label, contract manufacturing and other peripheral businesses in the international tobacco business.
** Translated at the rate of JPY 93.04 per $1, as of March 31, 2010
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