BeeTV Membership Tops 1.5 Million!

Avex Group Holdings Inc. is pleased to announce that membership of BeeTV, a mobile phone-based video content distribution operated by its consolidated subsidiary Avex Broadcasting & Communications Inc. (Headquarters: Minato-ku, Tokyo; President: Ryuhei Chiba), has now exceeded 1.5 million.
BeeTV is a phone-based video content distribution service, the membership of which increased at an unprecedented speed for its kind and achieved this year’s target 1.5 million about 5 months faster than expected. The details are as follows.
Going forward, the Avex Group will be united in a concerted effort to enhance the content and usability of BeeTV.

[Major Factors in BeeTV’s Acceptance Among General Users]
1. A premium image with programs only available on BeeTV
2. Titles chosen for mobile viewers
3. Gorgeous content with stellar cast and crew
4. Services that are not only “viewable” but also “usable” in different life settings
5. Niche-rich content with real appeal to fans
6. Tailor-made usability
7. Multi-use development, such as DVDs and theater movies

􀁺 Avex Broadcasting & Communications Inc.
Avex launched the mobile phone-based video content distribution service, BeeTV, established jointly by Avex
Group’s 100% owned subsidiary Avex Entertainment Inc. and NTT DoCoMo, Inc., in May 2009.

􀁺 BeeTV (http://beetv.jp/)
Launched on May 1, 2009, BeeTV is the world’s first mobile video on-demand portal. It provides video streaming
services for mobile phones that represent a complete departure from existing One Seg TV programs or video
streaming websites. BeeTV offers original and high-quality content of more than 50 programs in nine genres that
encompass the primary interests of TV viewers. Membership fee is ¥315 a month (tax included).
・ Access: i-Channel 􀃆 BeeTV, or i-Menu 􀃆 Video Streaming 􀃆 BeeTV

Avex Group Holdings Inc. Public Relations +81-3-5413-8508