(Translation)
January 7, 2011

Dear Sirs,
Name of Company: SEGA SAMMY HOLDINGS INC.
Name of Representative:Hajime Satomi,
Chairman of the Board and Chief Executive Officer
(Code No. 6460, Tokyo Stock Exchange 1st Section)
Further Inquiry: Koichiro Ueda,
General Manager of Group Executive
Office and Group Communications Office
(TEL: 03-6215-9955)

Notice Regarding Acquisition of Treasury Stocks
(Based on Articles of Incorporation Pursuant to Article 165 Paragraph 2 of the Companies Act of
Japan)

SEGA SAMMY HOLDINGS INC. (the "Company") announced that it has acquired
treasury stocks in accordance with the resolution of the Board of Directors’ meeting held on
December 1, 2010 concerning acquisition of treasury stocks pursuant to the provisions of
Article 165 Paragraph 3 of the Companies Act of Japan by replacing the provisions stipulated
in Article 156 of the same law, as described below.

（1）Acquisition period From December 2, 2010 through December 31, 2010 (execution basis)
（2）Total number of shares acquired 1,352,300 shares
（3）Total acquisition costs 2,104,449,000 yen
（4）Method of acquisition Purchase in the market through a trust bank

(Reference) Details of Board of Directors resolution about acquisition on December 1, 2010
（1）Type of shares to be acquired Common shares of the Company
（2）Total number of shares to be acquired 14,000,000 shares (upper limit)
(Ratio to total number of issued and outstanding shares
(excluding treasury stocks): 5.26%)
（3）Total acquisition costs 25 billion yen (upper limit)
（4）Acquisition period From December 2, 2010 through June 30, 2011
（5）Progress (As of December 31, 2010)
・Total number of shares acquired 1,352,300 shares
・Total acquisition costs 2,104,449,000 yen

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