JT to Launch "Zerostyle Mint" in Saitama and Chiba in Mid-March 2011
JT to Launch New Style of Smokeless Tobacco "Zerostyle Mint" in Saitama and Chiba in Mid-March 2011
Tokyo, February 1, 2011 --- Japan Tobacco Inc. (JT) (TSE: 2914) today announced it will launch smokeless tobacco "Zerostyle Mint" and its refill cartridges in Saitama and Chiba in mid-March, 2011.
JT to Start Marketing New Style of Smokeless Tobacco "Zerostyle Mint" in Saitama, Chiba and Duty Free Shops in Narita and Haneda Airports
Since the launch of "Zerostyle Mint" in Tokyo in May, 2010, the product has been raising consumer expectation from diverse areas with requests for sales area expansions and purchases.
In response to consumer requests, we have engaged in increasing production capability aiming at gradual sales area expansion. We have decided to operate new production line and launch "Zerostyle Mint" in Saitama and Chiba in mid-March.
Also "Zerostyle Mint" will be accessible at duty free shops in Narita International Airport (Narita Airport) and Tokyo International Airport (Haneda Airport) in late February, due to consumer demand for purchasing "Zerostyle Mint" in airports and on board aircraft.
In order to promptly respond to consumer expectation, we will continue to aim for increases in our production capability and roll-out of "Zerostyle Mint" across Japan within the fiscal year ending March 2012.
We will be actively working to achieve consumer satisfaction through the development of smokeless tobacco.
We look forward to your continued support for smokeless tobacco "Zerostyle Mint."
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Japan Tobacco Inc. is a leading international tobacco product company. Its products are sold in over 120 countries and its internationally recognized cigarette brands include Winston, Camel, Mild Seven and Benson & Hedges. With diversified operations, JT is also actively present in pharmaceuticals and foods. The company's adjusted net sales excluding tax(*) were JPY 1.980 trillion (US$21,291 million(**)) in the fiscal year ended March 31, 2010.
* Adjusted net sales excluding tax do not include revenue from the imported tobacco, domestic duty free, the China Division and other peripheral businesses in the domestic tobacco business. Nor does it include revenue from distribution, leaf tobacco, private label, contract manufacturing and other peripheral businesses in the international tobacco business.
** Translated at the rate of JPY 93.04 per $1, as of March 31, 2010
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