14 Apr 2011
Toyota Boshoku Makes a Debut at the Auto Shanghai

- Toyota Boshoku Introduces a full line up of automotive interior products and auto parts produced and sold in China -
Shanghai International Automobile Industry Exhibition

Booth:W5 C061

Toyota Boshoku (TOKYO:3116) makes a first appearance in the "The 14th Shanghai International Automobile Industry Exhibition (Auto Shanghai 2011)," held from April 19th to April 28th, 2011. This event will mark Toyota Boshoku's first time having an exhibit in the show, where it will display the full line up of automotive interior components and automotive parts it produces and sells in China. Also, an easy-to-understand introduction of its biotechnology products using Kenaf*1 will be given.

Main highlights

Try out a large variety of seats for 6 different car models*2 which Toyota Boshoku produces in China, as well as the premier luxury rear seats of the Lexus LS, and experience the comfort of sitting in these seats for yourself. (Photo 1)
See a varied lineup of products for the car model based on the Toyota Crown, which Toyota Boshoku is proud to be a part of, from the seats, ceiling and door trim which make up the passenger cabin, to the filtration and power train components*3. There is also a detailed product introduction corner, set up with a touch panel.