Reference

2011
April

Shiseido to Open Total Beauty Facility SHISEIDO THE GINZA

On May 14, 2011, Shiseido will open SHISEIDO THE GINZA (7-8-10 Ginza, Chuo-ku, Tokyo, Japan) as a total beauty facility that will respond to diverse beauty-related needs in the Ginza district, the place of its establishment.

Besides sales of nearly all cosmetic products handled by the Shiseido Group, the facility will provide “esthetic,” “hair salon” and other services. In addition, this will be a total beauty facility making beauty proposals from various angles including setting up a space to try out cosmetic products and fee-based counseling to respond to diversifying customer needs. As a setting for discovering individual new beauty every time you visit, based on the concept of “a place where you can meet undiscovered aspects of yourself,” the facility will provide suitable cosmetic products and the latest beauty methods underpinned by Shiseido’s research and experience accumulated over many years.

Since its founding 139 years ago, Shiseido has remained steadfast in seeking to bring joy to customers through beauty. Through the activities of SHISEIDO THE GINZA, Shiseido will continue to help bring out the “ultimate beauty” of each and every customer and provide enrichment both in mind and body.

Aims of Opening SHISEIDO THE GINZA

Shiseido is promoting various corporate activities in seeking to become “a global player representing Asia with its origins in Japan.” The facility will be opened as a part of the “Shiseido-Ginza Future Planning” project, which was launched in commemorating the 140th anniversary of Shiseido’s foundation in 2012, aimed returning anew to its origins and continuing the Shiseido Story for the next generation. By doing so, Shiseido will contribute to “The Future of Ginza” by continuing to convey its freshness and novel appeal.

Floor Overview

[1F] The first floor is a place to enable customers to enjoy and chose products from among many cosmetic items according to their preferences by displaying products by category and setting up the latest equipment including handheld terminals*1 to search for product information and a Real-time makeup simulator*2.

[2F] The second floor has a counseling corner for customers who want to know more details about cosmetics found on the first floor, a salon to experience hair and makeup by professionals, a photo studio and pay powder room.

[3F] The third floor is an exclusive space that enables customers to experience all aspects of the luxury brand Clé de Peau Beauté including a corner for receiving fee-based counseling.

To continue reading, please go to the following page:
http://www.shiseido.co.jp/releimg/1889-e.pdf