April 28, 2011
Company name: Promise Co., Ltd.
Stock Code: 8574; First Section of Tokyo Stock Exchange
President and Representative Director: Ken Kubo
Inquiries: Kazuyuki Aoki, General Manager, Corporate Communications Dept.
TEL: 81-3-3213-2545
E-mail: ir@promise.co.jp

Announcement of Amortization of All SANYO SHINPAN Goodwill

Promise Co., Ltd., has decided to post an extraordinary loss in the fiscal year ended March 31, 2011,
for the amortization of all remaining goodwill that resulted from the acquisition of SANYO SHINPAN
FINANCE CO., LTD.

1. Background and reason for amortization
Promise recorded goodwill following its September 2007 acquisition of SANYO SHINPAN. This
company was first a consolidated subsidiary of Promise and then merged with Promise on October 1,
2010. At first, Promise planned to amortize this goodwill in equal amounts over a 10-year period.
However, the profitability of SANYO SHINPAN has fallen far below initial expectations because of
subsequent changes in the consumer finance market and for other reasons. Consequently, Promise
made the decision to amortize all goodwill associated with SANYO SHINPAN that remained as of
March 31, 2011.

Amortization of Goodwill: 41.4 billion yen

2. Earnings impact and outlook
Promise plans to record this goodwill amortization as an extraordinary loss (goodwill impairment loss)
on its consolidated and non-consolidated financial statements for the fiscal year ended March 31, 2011.
For information about the effect on earnings, please see the news release titled Announcement of
Earnings Forecast for the Fiscal Year Ended March 31, 2011 that was also released today.
Furthermore, this amortization will reduce annual goodwill amortization expenses by 6.3 billion yen on a
consolidated and non-consolidated basis starting in the fiscal year ending March 31, 2012.
This news release has been translated from the original Japanese document released on April 28,
2011, for reference only.

In the event of any discrepancy between this translated document and the original Japanese
document, the original document shall prevail.