To:

From: SEGA SAMMY HOLDINGS INC.
Name of Representative: Hajime Satomi,
Chairman of the Board and
Chief Executive Officer
(Code: 6460, Listed on First Section of TSE)
Contact: Koichiro Ueda,
General Manager of Group Representative
Office and Group Communications Office
(TEL: 03-6215-9955)

Notice Concerning the Disposal of Treasury Stock by Third-Party Allotment to a Subsidiary
(Holding of Shares in a Parent Company by a Subsidiary
Pursuant to Article 800 of the Companies Act of Japan)

A resolution has been reached at the board meetings of SEGA SAMMY HOLDINGS INC. (the
“Company”) held on May 13, 2011 to dispose of treasury stock by a third-party allotment as
described below. As the Company announced today in its “Notice Concerning the Conversion
of TAIYO ELEC Co., Ltd. into a Wholly Owned Subsidiary of Sammy Corporation, a Wholly
Owned subsidiary of SEGA SAMMY HOLDINGS INC.”, the treasury stock is to be disposed of
in conjunction with the exchange of shares involving the Company’s common stock that Sammy
Corporation (“SAMMY”) conducted with TAIYO ELEC Co., Ltd. (“TAIYO ELEC”). The
details of the disposal are discussed below.

Further Details:

To continue reading, please go to the following page:
http://www.segasammy.co.jp/english/pdf/release/disposal%20of%20treasury%20stock_20110513_final_e.pdf