Release of SHISEIDO TOKYO SKY TREE PARFUM
to Mark the Completion of TOKYO SKY TREE® in a Limited Quantity of 634 Units

Shiseido Co., Ltd. will release its original fragrance SHISEIDO TOKYO SKY TREE PARFUM (30ml, ¥63,400 including tax) in collaboration with Tobu Tower Sky Tree Co., Ltd. to mark the completion of TOKYO SKY TREE*1 on May 22, 2012. The fragrance, which will be launched on the same day, will be sold in a limited quantity of 634 units*2 in connection with the tower’s height of 634 meters.

The concept of the product is to integrate the two contrasting elements of “nostalgia and modern” based on the theme of “Revering the past to create the future.” The fragrance is based on a floral green aroma, finishing with an elegant and Japanese modern aroma. It is a well-balanced harmonious blend that evokes a nostalgic, calm feeling while providing a refreshing and uplifting feeling that conjures hopes and wishes for the future.

In terms of packaging, the stopper of the bottle is reminiscent of the symbolic shape of the top part of TOKYO SKY TREE while the elaborate cut of the bottle itself features a classic perfume bottle shape finished with a Japanese traditional faceting technique. The design expresses an image of people and the surrounding town, which come together centered around TOKYO SKY TREE, shining towards the future. Each bottle is engraved with a serial number, making this exquisite product a one-of-a-kind, premium, commemorative fragrance.

*1. TOKYO SKY TREE is a communications and sightseeing tower that boasts the tallest free-standing steel structure in the world.
*2. Advance sales are only for customers with TOBU Department Store membership. Also, the fragrance product will be partially available at the Shiseido corner of TOBU Department Store, Tokyo Solamachi Store.

[Store Information]
• Shiseido corner of TOBU Department Store, Tokyo Solamachi Store (within Cosmetic zone “Cosmetic Palette”)
• Location: Tokyo Solamachi 4F, 1-1-2 Oshiage, Sumida-ku, Tokyo
• Available products: SHISEIDO TOKYO SKY TREE PARFUM and other products including global brand SHISEIDO
• Release date: May 22, 2012 (Opening day of TOKYO SKY TREE)

SHISEIDO TOKYO SKY TREE PARFUM
30ml
¥63,400 including tax
(Limited edition)

Commemorative fragrance to mark the completion of TOKYO SKY TREE® in a limited quantity of 634 units

Aroma
• Based with a floral green aroma that is cheery and refreshing, nostalgic and calming, and yet has a feeling of newness
Top note: Refreshing aroma as if looking at a clear sky that evokes an uplifting hopeful feeling towards the future Final note: Japanese modern aroma that is nostalgic at the core yet has a feeling of newness
• Fragrance composition
Japanese cedar, green tea, ginger, kumquat, Japanese plum, iris, soapwort, rose, Japanese yew, frankincense, pink pepper

Packaging
• The crystal glass container that gives off the most brilliant shine was produced using a Japanese traditional faceting technique. The fine faceted pattern denotes a Japanese traditional “hemp leaf” pattern.
• The design of the glass stopper gives the image of the symbolic top part of TOKYO SKY TREE.
• The abstract pattern design of the outer package depicts the steel frame of TOKYO SKY TREE.