''Hi-Lite Inazma Menthol 8 Box'' ''Hi-Lite Inazma Menthol One Box'' to go on sale across Japan in mid-May 2012
Super strong menthol that strikes like Inazuma or a bolt of lightning ''Hi-Lite Inazma Menthol 8 Box'' ''Hi-Lite Inazma Menthol One Box'' to go on sale across Japan in mid-May 2012
Tokyo, April 11, 2012 --- Japan Tobacco Inc. (JT) (TSE: 2914) has announced that its new ''Hi-Lite Inazma Menthol 8 Box'' and ''Hi-Lite Inazma Menthol One Box,'' featuring a super strong menthol sensation, will go on sale across Japan in mid-May 2012.
Super strong menthol that strikes like Inazuma or a bolt of lightning
''Hi-Lite Inazma Menthol 8 Box'' and ''Hi-Lite Inazma Menthol One Box''
The demand for a strong menthol sensation has gained a particularly high momentum, as the share of menthol products in the cigarette market has been recently growing(*). The two ''Hi-Lite Inazma Menthol'' products consisting of 8mg and 1mg tar to be launched by JT feature ''super strong menthol,'' a sharp but rough menthol sensation.
The package, while maintaining the simple design composition of ''High-Lite,'' expresses a ''boldness'' and ''dynamism'' not bound to the confines by extending the logo from the front and indicates the difference in tar by using separate background colors of black and white. Moreover, in order to express the featured smoking feel of ''super strong menthol,'' it has been given the name Inazuma, which means a bolt of lightening.
The launch of two ''Hi-Lite Inazma Menthol'' products will strengthen JT's menthol product lineup as the company evolves in its pursuit of further increasing consumer satisfaction.
(*) Based on the internal research
Product information of the Hi-Lite brand as of May 14, 2012
| Name |
Launched |
Price (Yen) |
Tar |
Nicotine |
| Hi-Lite |
June 1960 |
410 |
17mg |
1.4mg |
| Hi-Lite Menthol |
January 2004 |
410 |
10mg |
0.7mg |
| Hi-Lite Inazma Menthol 8 Box |
May 2012 |
410 |
8mg |
0.6mg |
| Hi-Lite Inazma Menthol One Box |
May 2012 |
410 |
1mg |
0.1mg |
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Japan Tobacco Inc. is a leading international tobacco product company. Its products are sold in over 120 countries and its internationally recognized cigarette brands include Winston, Camel, Mild Seven and Benson & Hedges. With diversified operations, JT is also actively present in pharmaceuticals and foods. The company's adjusted net sales(*) were JPY 1.946 trillion (US$23,415 million(**)) in the fiscal year ended March 31, 2011.
* Adjusted net sales on a consolidated basis do not include excise tax and revenue from the imported tobacco, domestic duty free, the China Division and other peripheral businesses in the Japanese domestic tobacco business. Nor does it include excise tax and revenue from distribution, contract manufacturing and other peripheral businesses in the international tobacco business.
** Translated at the rate of JPY 83.15 per $1, as of March 31, 2011
