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Accor and JCBI join forces in marketing partnership
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～ Partnership further enhances JCB card acceptance at Accor hotels and delivers exclusive hotel specials to JCB card members ～ |
Accor, the largest international hotel operator in Asia-Pacific, and JCB International Co., Ltd. (JCBI), the international operations subsidiary of JCB Co., Ltd. (JCB), the only global payment brand in Japan, announced today a new partnership that will further increase acceptance of JCB cards in Accor hotels worldwide and on the reservation portal-Accorhotels.com. In addition, the tie-up will promote visibility of Accor hotels to JCB card members in Japan through advertising campaigns and joint sales promotions.
Jean-Luc Chretien, Accor's Executive Vice President for Sales, Distribution, and Loyalty said, “We are excited and honored to partner with JCB, one of the world's leading payment brand. This partnership will increase the acceptance of JCB cards throughout our global network of hotels. In addition, we will work with JCB to deliver attractive offers to JCB card members."
Under the partnership, JCBI will promote the Accorhotels.com website and Accor's loyalty program, Le Club Accorhotels, to its card members in Japan through various communication channels.
Koremitsu Sannomiya, JCBI's President and Chief Operating Officer said, “Our new partnership with Accor, an internationally prominent hotel brand, will increase JCB's brand presence throughout the world while providing additional benefits and privileges for our card members."
Accor manages more than 4,400 hotels worldwide, with a particularly strong presence in Europe and Asia-Pacific. In Asia-Pacific, JCB cards are already accepted at most of Accor's 530 hotels. The new partnership seeks to further expand JCB card acceptance at Accor's hotels in the region and around the world as well as in Accor's booking portal, Accorhotels.com.
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