Otsuka Pharmaceutical Co., Ltd.

January 28, 2013

UL･OS Line of Men’s Skincare Launches New SPF 50 & SPF 25 Sunscreens
Applies Smoothly, Leaves No White Residue

• Two new sunscreen products for men – SPF 50 (leisure use) and SPF 25 (daily use) – will be available in drug stores nationwide from February 20, 2013.
• Though approximately 80%^*1 of men need to take measures to guard against UV exposure, less than 14%^*2 actually use sunscreen. Delivering basic UV protection, new UL･OS sunscreens focus on ease of use: (1) Applies smoothly and leaves no unsightly white residue on the skin; (2) Formulated for ample moisture; (3) Does not require special cleanser for removal.
• The market for men’s sunscreen is expanding. In the three years up to and including 2012, market size tripled and current market is estimated at 650 million yen. ^*3

• Sources:
• *1：Lifemedia Research Bank (April 2012);
• *2：Dentsu Consumers & Audience Multi Panel (fiscal; 2012);
• *3：Fuji-Keizai Cosmetics Marketing Handbook 2012 (Men’s UV Care Market Projections for 2012)