OKI to Resell Lantronix Mobile Printing Device in the USA, Further Enabling Wireless Printing for Workgroup Environments
Mount Laurel, NJ (January 22, 2013) -- OKI Data Corporation, an OKI Group company specializing in the printer business, announces that OKI Data Americas has entered into a reseller agreement with Lantronix (Nasdaq: LTRX), a leading global provider of smart M2M connectivity solutions. Through this agreement, OKI Data will become the first printer manufacturer to resell Lantronix's award-winning xPrintServer™ print server appliance.
The agreement between OKI Data and Lantronix serves as the next phase of the strategic alliance between the two companies following the co-marketing partnership which was formed in June 2012. OKI Data will market and sell the xPrintServer devices with an array of compatible OKI LED/Laser printers for customers, resellers and distributors that are seeking enhanced mobile printing solutions. Conversely, Lantronix will refer OKI Data's products to members of its network that are in need of customized printing solutions.
"This agreement bolsters OKI Data's position as a valued printing solutions provider to our enterprise customers," said Keith Fenton, Product Planning Manager for MFP Software and Solutions at OKI Data Americas. "By offering the xPrintServer with our single- and multi-function printers, OKI Data is able to provide mobile printing solutions to help optimize performance within specific workgroup environments quickly, easily, and cost-effectively."
Moreover, the partnership comes at a time when the use of mobile products has become increasingly commonplace within today's workplace. The xPrintServer functions as a vital tool for offices and schools that are looking to manage and control the document output of numerous mobile devices.
"Our reseller partnership with OKI Data Americas boosts our brand awareness and expands our reach and distribution channels," said Mark D. Tullio, vice president of worldwide marketing for Lantronix. "By having OKI Data as a partner, we can better understand how large workgroups are using the device. In turn, this feedback provides us with useful information so that we can improve the features and functionality of the products as well as the user experience within the enterprise environment."
About OKI Data Americas
OKI Data Americas, headquartered in Mount Laurel, NJ, and a subsidiary of OKI Data Corporation of Japan, markets PC peripheral equipment and customized solutions under the OKI® brand, including digital color and monochrome printers, color and monochrome multifunction products, serial impact dot matrix printers, thermal label printers and POS printers, as well as a full line of options, accessories and consumables. Utilizing Genuine OKI® toner ensures consistent, reliable and high-quality output that maximizes performance. OKI Data Americas also serves the Graphic Arts & Production market with the OKI proColor™ Series. In addition, OKI offers a full portfolio of products built to optimize managed print engagements. OKI Data Americas takes a consultative approach to supporting every customer's needs and delivering individualized print solutions that optimize business performance. Keeping its customers' needs top of mind, OKI Data Americas is ISO 9001:2008 certified and offers a selection of ENERGY STAR® certified products.
About OKI Data Corporation
OKI Data Corporation specializes in the design, development, manufacture, and marketing of business printing solutions that empower organizations to communicate more effectively. A subsidiary of Tokyo-based OKI Electric Industry (established in 1881 as Japan's first telecommunications manufacturer), OKI Data fields representatives in 120 countries to offer innovative, leading-edge products and services worldwide. For more information, please visit http://www.okiprintingsolutions.com/
About Lantronix
Lantronix, Inc. (NASDAQ: LTRX) is a global leader of secure M2M (machine-to-machine) communication technologies that simplify access and communication with and between virtually any electronic device. Our smart connectivity solutions enable sharing data between devices and applications to empower businesses to make better decisions based on real-time information, and gain a competitive advantage by generating new revenue streams, improving productivity and increasing efficiency and profitability. Easy to integrate and deploy, Lantronix products remotely and securely connect electronic equipment via networks and the Internet. Founded in 1989, Lantronix serves some of the largest medical, security, industrial and building automation, transportation, retail/POS, financial, government, consumer electronics/appliances, IT/data center and pro-AV/signage entities in the world. The company's headquarters are located in Irvine, Calif. For more information, visit www.Lantronix.com.
- The names of the companies and products mentioned in this document are the trademarks or registered trademarks of the respective companies and organizations.
- Press Contact:
- Public Relations Division
Phone: +81-3-3501-3835
- * Information in the press releases is current on the date of the press announcement, but is subject to change without prior notice.
