Strong Demand for the "SUBARU XV HYBRID" in Japan
- Orders Surpass Monthly Sales Target Tenfold in First Two Weeks -
Tokyo, July 10, 2013 - Fuji Heavy Industries Ltd. (FHI), the maker of Subaru automobiles, today announced that the orders for the "Subaru XV Hybrid" in Japan have reached 5,580 units as of July 7 in just two weeks after its launch on June 24. This breaks the monthly sales target of 550 units by more than ten times.
Breakdown of the orders:
1. Trim
| HYBRID 2.0i |
4.2% |
| HYBRID 2.0i-L |
4.4% |
| HYBRID 2.0i-L EyeSight |
91.4% |
|
2. EyeSight
| EyeSight-equipped models |
91.4% |
|
3. Exterior Color
| Satin white pearl |
28.3% |
| Desert khaki |
14.7% |
| Ice silver metallic |
13.0% |
| Plasma green pearl |
11.2% |
| Crystal black silica |
9.4% |
| Deep sea blue pearl |
7.9% |
| Venetian red pearl |
5.8% |
| Tangerine orange pearl |
5.3% |
| Dark gray metallic |
4.4% |
|
4. Percentage of customer's age
| Under 29 |
7.0% |
| 30 - 39 |
14.3% |
| 40 - 49 |
23.1% |
| 50 - 59 |
26.5% |
| Over 60 |
29.1% |
|
The Subaru XV Hybrid offers the brand's distinctive, enjoyable driving experience. The orders for the hybrid version during the
two-week period account for 70% of the total sales of the Subaru XV series.
Customer reviews on the Subaru XV Hybrid include:
- Fun to drive with responsive power and agile handling
- Feels secure with the stability delivered by Symmetrical AWD (All-Wheel drive)
- Quality feel
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