October 24, 2013
Fujitsu Limited
Fujitsu STYLISTIC S01 Smartphone Availability Expanded to Orange Stores across France
Paris and Tokyo, October 24, 2013 — Fujitsu today announced that, from October of this year, the availability of its STYLISTIC S01 smartphone for seniors has been expanded to 250 Orange retail locations with Service Counters across France(1).
Fujitsu plans to continue exploring opportunities to introduce the smartphone in other countries.
Background to the Expansion and Business Overview
STYLISTIC S01
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In June 2013, Fujitsu and Orange began selling the Fujitsu STYLISTIC S01 smartphone in France.
The STYLISTIC S01 offers all the power of a smartphone with an ease-of-use that makes it accessible to everyone. Thanks to the technologies and expertise Fujitsu has cultivated since 2001 when it first released the Raku-Raku Phone series in Japan – where over 20 million units have been sold – the STYLISTIC S01 has garnered high praise from seniors and other customers due to its ability to eliminate potential difficulties that inexperienced users typically encounter with a smartphone.
The STYLISTIC S01 has become popular because of its user-friendly functionality such as a unique technology that requires the user to apply pressure to the touchscreen, simulating the feeling of pressing a real button. The intuitive interface with large tactile buttons features distinct colors and large letters to facilitate operating and reading on the handset. Another reason for the handset's popularity is the fact that it is waterproof(2), a feature uncommon outside of Japan.
The STYLISTIC S01 also offers an emergency buzzer(3) that triggers a loud alarm when the user pulls a tab on the back of the smartphone. This alerts people in the surrounding area in emergency situations and also automatically dials a call and sends an SMS with the smartphone's GPS location to one, two or three pre-registered contacts. The STYLISTIC S01 smartphone is also equipped with innovations that improve listening comfort:
- Voice clarification technology: Detects sounds in the surrounding environment and adjusts the frequency to highlight the voice of the caller.
- Voice slowing technology: This electronic process can slow the speed of the caller's speech, without lowering the pitch or changing the length of conversation.
In addition, the smartphone's exclusive online community, known as Forum, is accessed by 62% of users and has attracted considerable interest for its cooking and health pages, among others.
This smartphone target two main categories of users:
- First-time smartphone owners typically between the ages of 50 and 75 who want to simplify their lives without compromising on quality and efficiency.
- Children of the previous target group who want to give their parents an innovative and easy-to-use smartphone as a holiday present.
Going forward, the two companies will broaden their support for seniors while further strengthening this business.
Main features and specifications of the STYLISTIC S01
- 130 × 64 × 10.9 mm
- 4-inch touch screen, WVGA (800×480) technology with unique tactile feedback
- Rear Camera: 8.1 MP, Front Camera: 0.3 MP
- Connectivity: GSM / GPRS / EDGE / UMTS / HSPA, Wi-Fi/Bluetooth, GPS
- SAR(4): 0.456 W/kg
- Memory: 4 GB + microSD
- OS: Android 4.0 Ice Cream Sandwich
- Chipset: Qualcomm MSM8255 Snapdragon 1.4 GHz
- Battery: 1800 mAh
- Waterproof and dustproof (IPX5 / 8 IP5X)(2)
Glossary and Notes
- 1 Orange retail locations:
- A full list of retail locations and further information, including pricing, can be found here: http://boutique.orange.fr/mobile/fujitsu-stylistic-s01-noir (French only).
- 2 Waterproof and dustproof (IPX5 / 8 IP5X):
- When the micro USB connector cover and the battery cover are both properly closed.
- 3 Emergency buzzer:
- SMS-compatible mobile phones must be pre-registered for alerts to be sent.
- 4 SAR: 0.456 W/kg:
- The SAR (specific absorption rate) of mobile phones quantifies the maximum level of exposure of the user to electromagnetic waves, for use in the ear. French regulations require that the SAR does not exceed 2 W/kg.
About Fujitsu
Fujitsu is the leading Japanese information and communication technology (ICT) company offering a full range of technology products, solutions and services. Approximately 170,000 Fujitsu people support customers in more than 100 countries. We use our experience and the power of ICT to shape the future of society with our customers. Fujitsu Limited (TSE: 6702) reported consolidated revenues of 4.4 trillion yen (US$47 billion) for the fiscal year ended March 31, 2013. For more information, please see http://www.fujitsu.com.
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All company or product names mentioned herein are trademarks or registered trademarks of their respective owners. Information provided in this press release is accurate at time of publication and is subject to change without advance notice.
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