November 12, 2007

Avex Entertainment to Provide Content to NICO NICO DOUGA (RC2)
--New Promotion on Video Sharing Web Site Begins--
Avex Entertainment Inc. (headquarters: Minato-ku, Tokyo; President: Masato Matsuura), a wholly owned subsidiary of Avex Group Holdings Inc., has today begun providing visual content, such as artists’ promotional videos and other original clips for which it owns the rights, to NICO NICO DOUGA (RC2), a video sharing site operated by Niwango, Inc. (headquarters: Chuo-ku, Tokyo; President: Seiji Sugimoto). The objective of this project is not only to utilize the NICO NICO DOUGA site as a new promotion medium but to also encourage visitors to the site to access the mu-mo site operated by Avex Marketing Inc. (headquarters: Minato-ku, Tokyo; President: Takashi Araki), another wholly owned subsidiary of Avex Group Holdings Inc., and to thus increase that site’s sales. We will also be monitoring the videos uploaded to the NICO NICO DOUGA site, and will be requesting that any of our content uploaded or used illegally be removed. In this way we will ensure that our content is always used appropriately. ■NICO NICO DOUGA (RC2) NICO NICO DOUGA (RC2) is one of the largest video sharing services in Japan, with around 3,420,000 registered users, 103,000 paying members (as of October 9, 2007) and around 2 billion video playbacks so far. Users can write comments about videos they have viewed on the site. Please note: mu-mo
®
is a registered trademark of Avex Marketing Inc.
Corporate names and service names appearing in this release are trademarks or registered trademarks of their respective owners. Contact: Avex Group Holdings Inc.
Investors & Public Relations Room +81-3-5413-8508