On January 21, 2004, the Kikkoman Institute for International Food Culture held its annual Food Culture Seminar at Kikkoman Corporations Noda Head Office. At the seminar, Theodore C. Bestor, professor of anthropology at Harvard University, spoke on the subject of Tsukiji Fish Market from a Foreigners Viewpoint.
In his talk, Professor Bestor told of his impressions when he first went to Tsukiji Fish Market: how surprised he was at the variety of fish available, and that there were many kinds of fish he had never seen before
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