November 20, 2015
Nissan Maxima makes China debut at Auto Guangzhou 2015
Guangzhou, China (November 20, 2015) Today at the 13th China (Guangzhou) International Automobile Exhibition Nissan announced the addition of Maxima to the company's lineup in the Chinese market. The premium flagship sedan will be offered to customers beginning in the first half of 2016.
Since making its global debut in New York earlier this year, Maxima has been a hit in the U.S. market. The eighth-generation Maxima sets a new standard in the large sedan segment with its sophisticated styling, high performance and cutting-edge technology. Maxima features Nissans latest global design language, including the Emotional Geometry body sculpting concept as well as the iconic signatures such as V-Motion Grill, Boomerang Shaped Lamps, Kick-Up C-Pillar and Floating Roof. It is expected that the 4 Door Sports Car will resonate with Chinas young elites, seen as the trendsetters in the market.
"Nissan is committed to bringing quality products to Chinese customers, and Maxima is the embodiment of uncompromising commitment to quality," said Jun Seki, President of Dongfeng Motor Co., Ltd. (DFL), Nissan's joint venture in China. "Continuing from its success in the U.S. market, we expect Maxima to fuel our ongoing leadership in Nissan China's large sedan market, providing powerful performance, advanced technology that redefines the driver-road connection and enhances safety, and an interior design that matches luxury models."
Susumu Uchikoshi, Managing Director of Dongfeng Nissan Passenger Vehicle Company (DFL-PV), said, "We are excited about bringing Maxima to China. This new sport sedan perfectly embodies the values, concepts and technologies of our ‘Young Nissan' strategy and offers a new level of innovation and excitement for our Chinese customers."
Also at the Nissan booth are three recently launched models: the Lannia sedan specially designed by and for young Chinese, the all-new Qashqai crossover, and the all-new Murano crossover. All these models have been well received by young consumers locally and are part of the Dongfeng Nissan "Young Nissan" strategy to connect with this key demographic.
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About Nissan Motor Co., Ltd.
Nissan Motor Co., Ltd., Japan's second-largest automotive company, is headquartered in Yokohama, Japan, and is part of the Renault-Nissan Alliance. Operating with more than 247,500 employees globally, Nissan sold nearly 5.32 million vehicles and generated revenue of 11.38 trillion yen (USD 103.6 billion) in fiscal 2014. Nissan delivers a comprehensive range of more than 60 models under the Nissan, Infiniti and Datsun brands. Nissan leads the world in zero-emission mobility, dominated by sales of the LEAF, the first mass-market, pure-electric vehicle and the best-selling EV in history. For more information on our products, services and commitment to sustainable mobility, visit our website at
http://www.nissan-global.com/EN/.
About Nissan in China
Nissan came to China in 1973, and the brand has been developing rapidly in China since the 1990s. As the wholly owned subsidiary of Nissan Motor Co., Ltd. based in Beijing, Nissan (China) Investment Co., Ltd. manages Nissans investment in China together with the parent company. Dongfeng Motor Co., Ltd. is a joint-venture between Nissan and Dongfeng Motor Corporation. Under it, Dongfeng Nissan Passenger Vehicle Company mainly produces passenger vehicles, while Zhengzhou Nissan Automobile Co., Ltd. specializes in light commercial vehicles.
In 2014, Nissan sold 1.22 million vehicles in China, including imported, passenger and light commercial vehicles.
About Dongfeng Nissan Passenger Vehicle Company
Dongfeng Nissan Passenger Vehicle Company (DFL-PV) is a business unit of Dongfeng Motor Co., Ltd. (DFL), Nissan's joint venture with Dongfeng Motor Group Co., Ltd. DFL-PV is engaged in research and development operations, manufacturing and distribution of passenger vehicles.
