Nissan features ‘Intelligent Mobility’ at Auto China 2016
Address the Chinese market with exciting products,
autonomous drive concept, and surprise
Beijing, China (March 29, 2016) - Nissan announced today that it will feature its latest premium sports sedan, Maxima, and the Nissan IDS (Intelligent Driving Solution) Concept, a fully operational autonomous drive vehicle, at Auto China 2016.
Nissan (China) Investment Co., Ltd. (NCIC), in cooperation with Dongfeng Nissan Passenger Vehicle Company (DFL-PV) and Zhengzhou Nissan Automobile Co., Ltd. (ZNA), will present a transformative mobility experience, where the relationship between car and driver will be enhanced by Nissan's "Intelligent Mobility" approach and advanced technologies. Further, the company is delivering a broad line-up of products to address the highly diversified needs and preferences of Chinese customers.
Reinforcing Nissan's commitment to bring exciting, quality products to the Chinese market, its latest premium sport sedan, Maxima, will shine at Auto China this year. The premium sports sedan, unveiled in November 2015, offers sophisticated styling, high performance and pioneering technology. As well, Maxima has attracted wide attention and is highly anticipated by the young elites in China.
Maxima sets a new segment standard and redefines the driver-road connection, enhances safety and has an interior design that matches luxury models. A hit in the U.S. market since its 2015 launch, Maxima is well-positioned to continue its success in China and strengthen DFL-PV's "Young Nissan" strategy.
Additionally, sharing Chinese' strong preference for safety and in pursuit for zero emission and zero fatalities, Nissan will bring to China its latest concept vehicle that embodies Nissan's vision of the future of autonomous driving and zero emission EVs: the Nissan IDS Concept. The IDS Concept is the first autonomous driving concept unveiled by Nissan. It represents the company's promise to launch a range of mass market autonomous drive vehicles by 2020. China is among the early markets to have products equipped with autonomous drive technology.
This year the Nissan press briefing will be held on April 25. Come to the Nissan booth in Hall W2 at the China International Exhibition Center for the latest products, answers to future mobility and more.
Media Center and site information will be available online starting today at http://www.nissan.com.cn/media_center/autoshows/2016/beijing/en.
Look for the latest news to be uploaded regularly at this URL until the end of the exhibition.
About Nissan Motor Co., Ltd.
Nissan is a global full-line vehicle manufacturer that sells more than 60 models under the Nissan, Infiniti and Datsun brands. In fiscal year 2014, the company sold more than 5.3 million vehicles globally, generating revenue of 11.3 trillion yen. Nissan engineers, manufactures and markets the world's bestselling, all-electric vehicle in history, the Nissan LEAF. Nissan’s global headquarters in Yokohama, Japan, manages operations in six regions: ASEAN & Oceana; Africa, Middle East & India; China; Europe; Latin America and North America. Nissan has a global workforce of 247,500, and has been partnered with French manufacturer Renault under the Renault-Nissan Alliance since March 1999.
About Nissan in China
Nissan came to China in 1973, and the brand has developed rapidly in China since the 1990s. As the wholly owned subsidiary of Nissan Motor Co., Ltd. based in Beijing, Nissan (China) Investment Co., Ltd. (NCIC) manages Nissan's investment in China together with the parent company. Dongfeng Motor Co., Ltd. (DFL) is a joint-venture between Nissan and Dongfeng Motor Corporation. Under it, Dongfeng Nissan Passenger Vehicle Company (DFL-PV) mainly produces passenger vehicles, while Zhengzhou Nissan Automobile Co., Ltd. (ZNA) specializes in light commercial vehicles.
In 2015, Nissan sold 1.25 million vehicles in China, including imported, passenger and light commercial vehicles.
About Dongfeng Nissan Passenger Vehicle Company (DFL-PV)
Dongfeng Nissan Passenger Vehicle Company (DFL-PV) is a business unit of DFL, Nissan's joint venture with Dongfeng Motor Group Co., Ltd. DFL-PV is engaged in research and development operations, manufacturing and distribution of passenger vehicles.
About Zhengzhou Nissan Automobile Co., Ltd. (ZNA)
Founded in 1993, Zhengzhou Nissan Automobile Co., Ltd. is one of the largest manufacturers of light commercial vehicles (LCVs) in China. Through the Nissan and Dongfeng brands, ZNA markets five series and eight models.
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