Yamaha's "reface" Mobile Mini Keyboards Receive Red Dot Award: Product Design 2016
Yamaha Corporation's mobile mini keyboards "reface" have received the Red Dot Award: Product Design 2016, a prestigious German design award hosted by the Design Zentrum Nordrhein Westfalen (official site: http://www.red-dot.org/). After selection for the 2015 Good Design Award Best 100, this is the second major design award received by "reface."
Outline of the "reface"
The "reface" keyboards aim for top-level performance capabilities in a compact housing. These products were developed by "reimagining" Yamaha's synthesizer and keyboard technologies, which have won acclaim in the market thus far, into a new, modern package that meets the needs of the "on-the-go lifestyles" of today's generation of mobile musicians. Yamaha offers a lineup of four instruments in this series: the "reface CS," "reface DX," "reface CP," and "reface YC."
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In creating these new designs, the original keyboard designs have been used as motifs to form the basis for the exterior appearance. By offering a familiar appearance in a modern-style arrangement and simple player interfaces designed separately for each instrument, these keyboards, even though compact, provide a presence and feeling of top quality. With the "reface" keyboards, setup anywhere is quick and easy, and musicians can realize creativity anywhere. The "reface" compact keyboards have the four core aspects that are fundamental principles for all of Yamaha's designs: products that customers will use frequently for a long time, a gradual increase in value, a fundamentally simple design, and a balance between carefully selected materials and a beautiful finish.